Best Paper Award


  • Martina GALLARZA, Universitat de València, Spain, Arnaud RIVIERE, Université de Tours, France, Laurent MAUBISSON, Université de Tours, France, Raquel SÁNCHEZ-FERNÁNDEZ, Universidad de Almería,Spain for their paper "The value-satisfaction-loyalty chain in the context of heritage tourism: The case of the castle of Chambord"

  • Marie KEREKES, Denis GUIOT, Université Paris-Dauphine, France for their paper "Elderly's connection to social robots in France."

  • Elisa MARTINELLI, Francesca DE CANIO, Università degli Studi di Modena e Reggio Emilia, Italy for their paper "The retailer as a brand: Awareness, equity and customer loyalty."

  • Swarnali ROY, Marie-Laure GAVARD PERRET, Université de Grenoble Alpes, France for their paper "Preventing the usage of whitening beauty products by manipulating cognitive dissonance: A cross cultural study."

  • Eric VERNETTE, Ludivine DESTOUMIEUX, Julien GROBERT, Toulouse School of Management, France for their paper "The new representations and modalities of the taboo concept: An application to advertising provocation."

  • Xi YU, Efthymios CONSTANTINIDES, Carolina HERRANDO, Sjoerd DE VRIES, Universiteit Twente, The Netherlands for their paper "The impact of artificial intelligence application on customer engagement."


  • Sven KILIAN, Andreas MANN, University of Kassel, Germany for their paper "When the Damage is Done: Effects of Moral Disengagement on Sustainable Consumption."


  • Gianluigi GUIDO, Cristian RIZZO, Antonio MILETI, Alessandro PELUSO, Giovanni PINO, Università del Salento, Italy for their paper "The effect of non-conscious mimicry and obedience on consumer behavior : the role of conformism."
  • Michel CALCIU, Jean-Louis MOULINS, Francis SALERNO, France for their paper "Social media Analytics with big customer data. Some marketing decision support applications."


  • Haoying WANG, Akinori ONO, Mai KIKUMORI, Keio University, Japan, for their paper "Are high-need for uniqueness consumers willing to or not to recommend products? Considering types of the products and the receivers."