Conference
Venice (Italy) is the official venue of the 23rd International Marketing Trends Conference on January 18-20 2024.
Click here to REGISTER. |
 Click here to SUBMIT A PROPOSAL. |
Submission deadlines :
- 02 Oct. 2023 : Deadline PAPER submission
- 02 Oct. 2023 : Deadline POSTER submission
- 06 Nov. 2023 : Deadline RESEARCH DAY registration
- 06 Nov. 2023 : Deadline DOCTORAL COLLOQUIUM application
- 06 Nov. 2023 : Deadline IMTC BEST THESIS AWARD application
- 06 Nov. 2023 : Deadline LUXURY AWARD application
With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.
The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.
Key events and publications of the International Marketing Trends Conference :
- International Marketing Trends Congress – Academics ;
- Poster Fair – Academics ;
- Professional Forums – Academics and Professionals ;
- Research Colloquium – Academics ;
- Doctoral Colloquium – Ph.D. Students ;
- Workshps and Seminars with insights on Research Topics, tips for Writing Papers, Data Visualization and Research Tools ;Â
- Meet the Editors ;
- Marketing Trends Award and Managerial Impact Award ;
- Best Thesis Award and Luxury Award ;
- Best Paper Award ;
- Journal of Marketing Trends.
Programme overview
THURSDAY – ALL DAY RESEARCH DAY | FRIDAY ALL DAY | SATURDAY MORNING |
DOCTORAL COLLOQUIUM • Work on Ph.D. thesis with coaching team of 3-4 professors. • Advice on career management by leading academic. For Ph.D. students, intermediate or advanced stage. 50 minutes presentations in front of leading academics. RESEARCH SKILLS DEVELOPMENT FOR ACADEMICS – WORKSHOPS • Paper Writing Tips. • Theory Visualization. • Latest State of SmartPLS. • Marketing Trends Radar. For academics of all levels. Each workshop is a 1/2 day workshop that mixes general and personalised guidance. Limited number of places. | CONFERENCE TRACKS DAY 1 – Research Presentations of accepted papers by their authors. – Time for discussions and feedback. GUEST SPEAKER – Interactive exchange with a leading business professional. TRENDS TRACK ROUNDTABLE – Confrontation of academics and professionals on the main current marketing trends. MARKETING STRATEGY FORUM – Forum of academics and business professionals. – Discussion about the most suitable marketing strategies. MEET THE EDITORS – Meetings with journal editors. GALA DINNER – Gala dinner at exclusive private venue. | CONFERENCE TRACKS DAY 2 – Research Presentations of accepted papers by their authors. – Time for discussions and feedback. POSTER FAIR – Display of submitted research posters. – Time for discussion and exchanges with academics and practitioners. AWARDS PRESENTATION – Marketing Trends Award. – Managerial Impact Award. – Pr. Roux Luxury Award. – Best Thesis Award. – Best Paper Award. CULTURAL EVENTS Optional – Invitation to join private visits and tours after the conference (Saturday Afternoon). |
Submissions and applications
Please click here to upload your proposal in the SUBMISSION section.
- 20 Sept. 2024 : Deadline PAPER submission
- 20 Sept. 2024 : Deadline POSTER submission
- 04 Nov. 2024 : Deadline DOCTORAL COLLOQUIUM application
- 04 Nov. 2024 : Deadline IMTC BEST THESIS AWARD application
- 04 Nov. 2024 : Deadline LUXURY AWARD application
- PAPER AND POSTERÂ Submission Rules
- DOCTORAL COLLOQUIUM Application Rules
- BEST THESIS AWARDS Application Rules
The research papers are expected to be 5 pages – 20.000 characters spaces included long (short paper / extended abstract). This does NOT include the cover page with the title of the paper and the abstract, the tables, the graphs, the references and the appendix). Any paper not respecting the limit rules will be rejected.
The publications can be written in English, Chinese, French, German, Italian, Portugese, Spanish or Russian. Once received, they will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.
IMPORTANT INFORMATION
Please note that due to intense traffic on our website, you may encounter some difficulties in trying to upload your abstract or paper. In case this should happen, do not hesitate to retry to connect or directly send your paper at info@team-imtc.com and we will initiate the procedure for you.
Venue & Hotels Venice
Conference venue :
- Isola di San Servolo
      Venice (Italy)
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We recommend that you stay in the San Marco, Rialto or Castello areas as the conference is on an island accross San Marco (10 min. by vaporetto – Line 20 San Zaccaria <> Isola San Servolo).
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List of hotels you can contact. We do not have any specific agreement with them, so feel free to choose other places. Larger list of hotels at www.tourismovenezia.it.
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Conference Site on San Servolo island – Rooms €80 to €140
ISOLA SAN SERVOLO **Â www.sanservolo.provincia.venezia.it
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Next to Piazza San MarcoÂ
- HOTEL LUX *** Rates starting from €60 www.hotelluxvenice.com
- HOTEL SCANDINAVIA *** Rates from €80 www.scandinaviahotel.com
- ANTICO PANADA *** Rates starting from €80 www.hotelpanada.it
- HOTEL CAMPIELLO ** Rates starting from €90 www.hcampiello.itÂ
- RESIDENZA A TRIBUTE TO MUSIC Rates starting from €90 www.atributetomusic.it
- ALBERGO CAVALLETTO **** Rates starting from €110 www.hotelcavallettovenice.com
- PALAZZO VITTURI Boutique Hotel Rates from €120 www.palazzovitturi.com
- HOTEL PAGANELLI *** Rates starting from €120 www.hotelpaganelli.com
- HOTEL CASANOVA **** Rates starting from €120 www.hotelcasanova.it
- HOTEL MONTE CARLO **** Rates starting from €120 www.venicehotelmontecarlo.com
- HOTEL CONCORDIA **** Rates starting from €135 www.hotelconcordia.com
- HOTEL ORION ** Rates starting from €140 www.hotelorion.it
- HOTEL AL PONTE DEI SOSPIRI **** Rates starting from €175 www.alpontedeisospiri.it
- RUZZINI PALACE **** Rates starting from €180 www.ruzzinipalace.com
- HOTEL SAVOIA E JOLANDA **** Rates starting from €190 www.hotelsavoiajolanda.com
- HOTEL FLORA **** Rates starting from €190 www.hotelflora.itÂ
- LA RESIDENZA **  Rates starting from €220 www.venezialaresidenza.com
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Next to Ponte dell’Academia
- BELLE ARTI *** Rates starting from €90 www.hotelbellearti.com
- FONDAZIONE LEVI Rates starting from €90 www.foresterialevi.it
- CA’ DELL’ARTE – Luxury Bed and Breakfast (Close to Palazzo Grassi) Rates starting from €140  www.cadellarte.com
- HOTEL PAUSANIA ***  Rates starting from €140 (Close to Ca’ Rezzonico) www.hotelpausania.it
- PALAZZETTO PISANI Boutique Resort – Historic House Rates starting from €150 www.palazzettopisani.com
- PENSIONE LA CALCINA – RUSKIN’S HOUSE *** (Close to Zattere)  Rates starting from €170 www.lacalcina.com
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Next to Santa Lucia Station (Ferrovia) and Piazzale Roma (Taxis and Buses to Airport)
- BELLE EPOQUE *** Rates starting from €90 www.hotelbelleepoque.it
- FALIER ** Rates starting from €90 www.hotelfalier.com
Awards
Each year, the International Marketing Trends Conference grants five awards :
Reviewing Committee
Scientific Committee
- Pr. Patrick DE PELSMACKER, Universiteit Antwerpen
- Pr. Chris HALLIBURTON, ESCP Business School, London Campus
- Pr. Julio JIMÉNEZ, Universidad Zaragoza
- Pr. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne / ESSCA School of Management
- Pr. Michael LINGENFELDER, Philipps-Universität Marburg
- Pr. Jean-Louis MOULINS, Université Aix-Marseille
- Pr. Alberto PASTORE, Sapienza Università di Roma
- Pr. Pauline de PECHPEYROU, Université de Créteil
- Pr. Julien SCHMITT, ESCP Business School – Paris Campus
- Pr. Jean-François TRINQUECOSTE, Université de Bordeaux
- Pr. Tiziano VESCOVI, Università Ca’ Foscari Venezia
- Pr. Klaus-Peter WIEDMANN, Leibniz Universität Hannover
- Pr. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus
Over the years, the conference has been supported by an International Scientific Committee of approx. 200 senior academics.Â
The objective of the Scientific Committee is to help harmonize the decisions taken in order to ensure a consistent editorial policy of the conference. The Scientific Committee decides on the final acceptance of all submissions, based on the input of the track chairs, the reviewers and its own assessment of the scientific quality of the contributions.
Track Chairs
- International Marketing Trends
- Big Data, Artificial Intelligence, Marketing Analytics : Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus (Spain) – Prof. Dominique CRIE, Université de Lille (France) – Prof. Maria VERNUCCIO, Università di Roma La Sapienza (Italy)
- Branding and Marketing Communication : Prof. Estela FERNANDEZ SABIOTE, Universidad de Murcia (Spain) – Prof. Jörn REDLER, Hochschule Mainz – Mainz University of Applied Sciences (Germany)
- Consumer Behavior and Marketing Research : Prof. Costanza NOSI – Università Lumsa di Roma (Italy) – Prof. Hsin Hsuan (Meg) LEE – ESCP Business School – London Campus (United Kingdom)
- Digital Marketing : Prof. Francesca CHECCHINATO, Università Ca’ Foscari Venezia (Italy) – Prof. Eva LAHUERTA-OTERO, Universidad de Salamanca (Spain)
- Innovation and Product Management : Prof. Silvia CACHO ELIZONDO, IPADE Business School Universidad Panamerica (Mexico) – Prof. Gianfranco WALSH, Leibniz Universität Hannover (Germany)
- International Marketing : Prof. Miriam FIESTAS, Universidad de Granada (Spain) – Prof. Holger J. SCHMIDT, Hochschule Koblenz (Germany)
- Marketing and Sustainability : Prof. Camilla BARBAROSSA, Toulouse Business School (France) – Prof. Paola SIGNORI, Università degli Studi di Verona (Italy)
- Marketing Strategy : Prof. Matti JAAKKOLA, The University of Manchester (United Kingdom) – Saeid Vafainia ESCP, Paris (France)
- Retailing and E-Commerce : Prof. Carmen-Maria ALBRECHT, MSB Münster School of Business (Germany) – Prof. Elisa MARTINELLI, Università degli Studi di Modena e Reggio Emilia (Italy)
- Sales, CRM, Pricing and Promotion : Prof. Barbara NIERSBACH – Hochshule Ravesburg-Weingarten (Germany) – Prof. Catherine VIOT, Université de Lyon (France)
- Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) : Prof. Carmina FANDOS HERRERA, Universidad de Zaragoza (Spain) – Prof. Andrew FARRELL, Aston University Birmingham (United Kingdom)
- Sectorial Marketing – Food Industries : Prof. Christine MAURACHER, Università Ca’ Foscari Venezia (Italy)
- Sectorial Marketing – Goods (B-to-B, Luxury, Automotive, Consumer Goods, Food…) : Prof. Elena CEDROLA, Università di Macerata (Italy) – Prof. François COURVOISIER, Haute école de gestion Arc (Switzerland)
- Sectorial Marketing – Luxury Goods : Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus (France) – Prof. Ben VOYER, ESCP Business School – London Campus (UK)
- Work in Progress : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom)Â
- Poster : Prof. Jean-François BOSS, HEC Paris (France), Prof. Roger BENNETT Kingston University London (United Kingdom)
- Trends / Managerial Implications : Prof. Michael HAENLEIN, ESCP Business School – Paris Campus (France)
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