IMTC

The Post-Doc Forum initiative of the International Marketing Trends Conference is a space of the conference that is open to Ph.D. academics at an early stage of their career.

 

The Post-Doc Forum of the International Marketing Trends Conference will take place on January 18-20 2018 in Paris (France).

 

The Post-Doc Forum is chaired by Professor Michael Haenlein from ESCP Europe.

 

The Post-Doc Forum aims to create an interactive space where young academics can meet their peers, exchange on career perspectives, develop research projects and challenge their current research work.

 

The Post-Doc Forum includes research workshops with short paper presentations and also all sorts of other opportunities to develop academics and research skills such as roundtables or seminars on specific topics (i.e. open access publishing, ethical practices and integrity in research…) with interactions with senior academics and marketing professionals. A poster session offer the possibility to link up with other researchers. The idea is to create an International and friendly environment where Ph.D. researchers, who have been teaching marketing and related disciplines or conducting research, can discuss new ideas and approaches that challenge the way academics and practitioners see marketing today.

 

• Participants wishing to publish at the Post-Doc Forum are invited to submit a short paper (5 to 10 pages – 5,000 to max. 10,000) in English only.
• Participants wishing to send a poster for the Poster Session are invited to refer to the Poster Session menu of the website.
• Participants wishing to attend the Post-Doc Forum without publishing a paper or a poster can register directly in the website registration section.

 

Please click here to see the information on the Post-Doc Short Paper Submission Rules.

In order to submit a Short Paper for the Post-Doc Forum, please click here.and remember to clearly indicate that you want your manuscript to be considered for the POST-DOC FORUM.

The submission and registration deadlines are indicated hereunder:

• September 12th 2017: Deadline for paper submission on the website http://papers.marketing-trends-congress.com/
• October 23th 2017: Notification of paper acceptance and readers’ comments back to the authors
• November 13th 2017: Download of final paper on the website
• November 13th  2017: Early bird registration and payment of conference fees
• December 4th 2017: Registration at regular fees
• January 12th 2018: Programme available on website
• January 19th – 20ieth 2018: 17th International Marketing Trends Conference

 

Please click here to see the Programme of the Post-Doc Forum

 

Please note that the International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

 

Also note that a selection of the best conference papers of your country will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database.

Creating interaction between academics and business professionals is a strong aspect of the DNA of the International Marketing Trends conference, with many events dedicated to it.

Click here to download the 2024 MSF PROGRAMME.

Thanks to the support of many managers IMTC has been able to develop a network of companies that are willing to share their experiences with academics and are interested in confronting their views with the conference participants.

• Guest Speaker
• Trends Track
• Marketing Strategy Forum
• Luxury Brand Management Forum
• Healthcare Strategy Forum
• Arts, Cultural and Creative Industries Forum

The 2024 professional forums will take place on Friday 19th of January 2024.

Where theory meets practice… The Professional Forum are open to both marketing professionals and marketing academics and aims to provide a practical view of the issues that marketing managers are addressing in their businesses. They are some of the greatest highlights of the International Marketing Trends Conference.

Based on case studies and round table discussions, they are a unique opportunity to gain insights on the way marketing managers face the daily challenges of the real life of marketing and how they put marketing theory into practice.

The guests speakers come from a wide range of business sectors such as consumer goods, luxury goods, automotive, healthcare, leisure and tourism, B-to-B, banking, insurance, NTIC, cultural institutions, etc…

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Marketing Strategy Forum Board of Advisors

The Poster Fair of the International Marketing Trends Conference will take place on will take place on January 18-20 2024.

 

Submission procedure   To use the IMTC POSTER TEMPLATE to submit your proposal, click here. To connect to the POSTER SUBMISSION PLATFORM, you can click here. Information on the POSTER FAIR PUBLICATION RULES available here.

Submission and registration deadlines 

• 18 Sept. 2023 : Deadline POSTER submission
• 14 Nov.  2023 : Notification of poster acceptance to the authors
• 06 Dec.  2023 : Deadline for sending final version of poster 

The Poster Fair is an important event of the conference programme. It is an opportunity to meet other researchers who share similar interests, share ideas and get credit for resumé -a true win-win!-. This format is ideal for meeting colleagues, discussing work with other conference delegates and heightening the participants’ career profile.

A separate room of the conference is dedicated to the poster sessions.

Please note that the participants should print their posters themselves and bring them to the conference for display. The posters should be A1 (59,4cm x 84,1 cm) format and printed on a single side.

The posters should also be readable in A4 format in order to be included in the conference proceedings.

THURSDAY 23 JANUARY 2025

• 09:00-12:00 : Doctoral Colloquium
• 09:00-09:45 : Prof. Elyette Roux Luxury Brand Management Award
• 09:45-12:30 : IMTC Best Thesis Award
• 14:00-17:00 : Research Workshops
  • • • Marketing Trends Radar
      • Theory Visualization
      • Writing Papers Tips

FRIDAY 24 JANUARY 2025

• 09:00-09:30 : Welcome Speeches
• 09:30-10:15 : Keynote Speaker (Professional Guest)
• 10:15-10:45 : Trends Track (Academics and Professionals Speakers)
• 11:15-12:30 : Marketing Strategy Forum (Professionals Speakers)
• 12:30-13:00 : Awards
• 14:00-15:30 : Marketing Strategy Forum (Professional Speakers)
• 14:00-15:30 : Luxury Brand Management Forum (Professional Speakers)
• 14:00-15:30 : AI and Marketing (Academics)
• 15:30-18:30 : Poster Fair
• 16:00-18:30 : Research Tracks (Paper Presentations)
• 20:00-22:30 : Gala Dinner – Please confirm attendance and diet restrictions at info@team-imtc.com

SATURDAY 25 JANUARY 2025

• 09:00-10:15 : Meet the Editors
• 09:00-13:00 : Research Tracks (Paper Presentations)
• 10:30-13:00 : Poster Fair
• 13:00-13:15 : IMTC Best Paper Award
• 13:15-13:30 : Closing Remarks
• 14:30-17:30 : Private Cultural Event (Private Tour of Hidden Corners of Venice) – Special Registration

Click here to upload your proposal and access the SUBMIT A PROPOSAL  section.

Submission and registration deadlines :

• 18 Sept. 2023 : Deadline full 5 pages PAPER submission (*) 
• 18 Sept. 2023 : Deadline POSTER submission (**) 
• 14 Nov.  2023 : Notification of paper / poster acceptance to the authors
• 06 Dec.  2023 : Deadline uploading of final paper / poster on the website

Click to download the PAPER AND POSTERS SUBMISSION RULES.

In line with the publication rules of the International Marketing Trends Conference, the papers are expected to be 5 pages – 20,000 characters long spaces included (shor paper : extended abstract) and  can be written in English, French, German, Italian, Portuguese or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

The International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

A selection of the best conference papers will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database and is a ranked publication.

IMPORTANT INFORMATION

Please note that due to intense traffic on our website, you may encounter some difficulties in trying to upload your abstract or paper. In case this should happen, do not hesitate to retry to connect or directly send your paper at info@team-imtc.com and we will initiate the procedure for you.

Conference Chairs

• Prof. Alberto PASTORE, Università di Roma La Sapienza
• Prof. Julio JIMÉNEZ, Universidad Zaragoza
• Prof. Julien SCHMITT, ESCP Business School – Paris Campus
• Prof. Klaus-Peter WIEDMANN, Leibniz Universität Hannover
• Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus

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Conference Strategic Advisory Board

• Prof. Michael HAENLEIN, ESCP Business School – Paris Campus
• Prof. Andreas KAPLAN, Kühne Logistics University – Hamburg
• Prof. Jean-François LEMOINE, Université Paris I Panthéon-Sorbonne – ESSCA School of Management
• Prof. Tiziano VESCOVI, Università Ca’ Foscari Venezia

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Conference Honorary Chair

• Prof. Umberto COLLESEI, Università Ca’ Foscari Venezia

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Conference Founders

• Prof. Jean-Claude ANDREANI, ESCP Business School (+)
• Prof. Umberto COLLESEI, Università Ca’ Foscari Venezia

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Conference Presidency

• Prof. Françoise CONCHON-ANDREANI, President
• Prof. Jean-Louis MOULINS, Université Aix-Marseille, Vice-President – Special Advisor
• Prof. Jean-François TRINQUECOSTE, Université de Bordeaux, Vice President  – Special Advisor

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Doctoral Colloquium Chair

• Prof. Lorena BLASCO-ARCAS, ESCP Business School – Madrid Campus

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Best Thesis Award Chair

• Prof. Cleopatra VELOUTSOU, Adam Smith Business School – University of Glasgow – Scotland

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Pr. Elyette Roux Luxury Award Chairs

• Prof. Perrine DESMICHEL, ESCP Business School – Paris Campus
• Prof. Ben VOYER, ESCP Business School – London Campus

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Management Impact Award acknowledging the contribution to management practice in Marketing

• Prof. Alberto PASTORE, Università di Roma La Sapienza
• Prof. Michael HAENLEIN, ESCP Business School – Paris Campus

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IMTC Awards

• Prof. Alberto PASTORE, Università di Roma La Sapienza
• Prof. Julio JIMÉNEZ, Universidad Zaragoza
• Prof. Julien SCHMITT, ESCP Business School – Paris Campus
• Prof. Klaus-Peter WIEDMANN, Leibniz Universität Hannover

Conference venue :

• ESCP Business School

           79, avenue de la République – 75011 Paris (France)

A list of hotels not far from ESCP Republique Campus

• HOTEL DE L’HORLOGE ** – 25 Pass. de Ménilmontant, 75011 Paris – Tel.: +33 (0)1 43 57 44 57  https://www.hotelhorloge.fr/en/

• HOTEL VERLAIN *** – 97 rue Saint Maur – 75011 Paris – Tel.: +33 (0)1 43 57 44 88 https://verlain.fr/

• HOTEL IBIS PARIS PERE LACHAISE *** – 80 rue de la Folie Régnault – 75011 Paris – Tel.: +33 (0)1 53 36 82 92 https://all.accor.com/hotel/2076/index.fr.shtml

• HOTEL LA NOUVELLE REPUBLIQUE *** – 9 Rue Moret, 75011 Paris – Tel.: +33 (0)1 47 00 15 09 https://en.hotel-la-nouvelle-republique.paris/

• CITADINES REPUBLIQUE PARIS *** – 75 bis Ave Parmentier, 75011 Paris – Tel.: +33 (0)1 55 28 08 20 https://citadinesrepublique-paris.h-rez.com/index_fr.htm

• HOTEL KYRIAD *** – 30 rue Lucien Sampaix – 75010 Paris – Tel.: +33 (0)1 42 08 19 74 https://paris-canal-saint-martin-republique.kyriad.com/en-us/

• CLASSICS HOTEL BASTILLE *** – 131 rue de Charonne – 75011 Paris – Tel.: +33 (0)1 44 64 34 34 https://www.classics-hotel-paris-bastille.com/

• HOTEL BEAUSEJOUR *** – 71 avenue Parmentier – 75011 Paris – Tel.: +33 (0)1 47 00 38 16 https://www.hotelbeausejourparis.com/
  

  Close to ESCP Business School – Rooms €90 to €160

Editorial Team – International Board

• Publication Director : Françoise CONCHON-ANDREANI, ESCP Business School – Paris Campus & INSEMMA Market Research
• Editor in Chief : Jean-Louis MOULINS, Aix-Marseille Université (France)
• Co-Editor in Chief : Pauline de PECHPEYROU, Université Paris-Est Créteil (France)
• Co-Editor in Chief : Chris HALLIBURTON, ESCP Business School – London Campus (UK)

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Editorial Board :

• Michelle BERGADA, Université de Genève (Switzerland)
• Silvia CACHO-ELIZONDO, IPADE Business School (Mexico)
• Federica CECCOTTI, Sapienza Universitá di Roma (Italy)
• Dominique CRIE, Université de Lille (France)
• Julio JIMENEZ, Universidad Zaragoza (Spain)
• Don SEXTON, Columbia University (USA)
• Klaus-Peter WIEDMANN,  Leibniz Universität Hannover (Germany)

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Editorial Secretariat

• Grégoire MANSUY

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Reviewing Committee

• Thérèse ALBERTINI, Université de Corse Pascal Paoli (France)
• Elisa ARRIGO, Università degli Studi di Milano-Bicocca (Italy)
• Philippe AURIER, IAE Université de Montpellier (France)
• Christophe BENAVENT, Université Paris Dauphine | PSL (France)
• Roger BENNETT, London Metropolitan University (The United Kingdom)
• Carmen BERNE MANERO, Universidad de Zaragoza (Spain)
• Günther BOTSCHEN, Universität Innsbruck (Austria)
• Othman BOUJENA, NEOMA Business School (France)
• Johanne BRUNET, HEC Montréal (Canada)
• Francesca CABIDDU, Università degli Studi di Cagliari (Italy)
• Efthymios CONSTANTINIDES, Universiteit Twente (The Netherlands)
• François H. COURVOISIER, HES-SO//Haute école de gestion Arc (Switzerland)
• Alain d’ASTOUS, HEC Montréal (Canada)
• John DAWSON, University of Edinburgh (The United Kingdom)
• Patrick DE PELSMACKER, Universiteit Antwerpen (Belgium)
• Giacomo DEL CHIAPPA, Università degli Studi di Sassari (Italy)
• Marlen DEMETRIOU, University of Nicosia (Cyprus)
• Pedro DIONISIO, ISCTE Instituto Universitário de Lisboa (Portugal)
• Richard FONTAINE, Université du Québec à Montréal – UQÀM (Canada)
• Marion GARNIER, Grenoble Ecole de Management (France)
• Charlotte GASTON-BRETON, ESCP Business School – Madrid Campus (Spain)
• Christine GONZALEZ, Le Mans Université (France)
• Martina GONZALEZ-GALLARZA, Universidad Católica de Valencia (Spain)
• Torben HANSEN, Copenhagen Business School (Denmark)
• Valentina KIROVA, Excelia Group (France)
• Abraham KOSHY, IIMA Ahmedabad (India)
• Jérôme LACOEUILHE, Université Paris-Est Créteil (France)
• Nora LADO COUSTE, Universidad Carlos III de Madrid (Spain)
• Anna LEASK, Edinburgh Napier University (UK)
• Jean-François LEMOINE , Université Paris I Panthéon Sorbonne / ESSCA School of Management (France)
• Alexander LEONOW, The Russian Academy of National Economy and Public Administration RANEPA (Russia)
• Benedikt LINDENBECK, FernUniversität in Hagen (Germany)
• Isabella MAGGIONI, ESCP Business School – Turin Campus (Italy)
• Shin’ya NAGASAWA, Waseda University (Japan)
• Rosalie Christiane NGANKOUMA TSANGA, Université de Maroua (Cameroon)
• Gilles PACHE, Université Aix-Marseille (France)
• Simonetta PATTUGLIA, Università degli Studi di Roma “Tor Vergata” (Italy)
• Antony PELOSO, Arizona State University (USA)
• Tonino PENCARELLI, Università degli Studi di Urbino Carlo Bo (Italy)
• Karine PICOT-COUPEY, Université de Rennes 1 (France)
• Audrey PORTES, Montpellier Business School – MBS (France)
• Thorsten RABBE, Carl von Ossietzky Universität Oldenburg (Germany)
• Jonas ROKKA, EM Lyon (France)
• Irene ROOZEN, KU Leuven (Belgium)
• Francis SALERNO, Université de Lille (France)
• Thorsten TEICHERT, Universität Hamburg (Germany)
• Jean-François TRINQUECOSTE, Université de Bordeaux (France)
• Nathalie VEG-SALA, Université Paris Nanterre (France)
• Tiziano VESCOVI, Università Ca’ Foscari Venezia (Italy)
• Luca M. VISCONTI, Università della Svizzera Italiana (Switzerland)
• Hélène YILDIZ, Université de Lorraine (France)

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ASSOCIATION VENISE-PARIS MARKETING
c/o ESCP Europe – 79, av. de la République
75543 Paris Cedex 11 – France

info@team-imtc.com

The Journal of Marketing Trends (JMT) is positioned as an academic publication dedicated to research on the Marketing Trends and to supporting its development.

It is devoted to explore new ideas and models, and to identify new trends in marketing and in marketing methodologies.

Seeking to provide a diversity of views, the Journal of Marketing Trends aims to encourage multi-country approaches, advanced research methods, and new topics and issues related to marketing. The Journal of Marketing Trends intends to stimulate multi-country and cross-cultural work and to act as an international arena of scientific debate.

More information about JMT in the following link : JMT EDITORIAL POSITIONING.

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Editorial objectives 

The Journal of Marketing Trends (JMT) aims to:

1. Become an academic publication which recognises the work of researchers concerned with new  trends and developments in marketing ;
2. Encourage cross-disciplinary research on the major changes in marketing paradigms and new fields of original research in all aspects of marketing ;
3. Develop cross-country and multi-cultural research of the requisite level of quality ;
4. Attract high quality authors from all continents who are developing knowledge on the major trends in Marketing ;
5. Use the strength of the International Editorial Board to provide rapid support and feedback to reinforce the quality of the published work.

 

The Journal of Marketing Trends (JMT) is interested in publishing the following types of manuscripts derived from new perspective articles and advanced research in Marketing: (a) Empirical research that reports quantitative data, statistical tests and validity assessment information, (b) Exploratory research introducing qualitative data, verbatim and groundwork, (c) Theoretical research including conceptual articles, state of the art, meta-analyses, and critical essays.

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Publication rules

The formal publication rules are those of all International academic publications and journals. To be published the papers must meet the following publication requirements:

• The submission should be 20 (min.) to 30 pages (max.) long;
• 30,000 characters in English (spaces not included) and 30,000 characters in paper language (spaces not included) if applicable.

The articles can be written in English, French, German, Italian, Portuguese or Spanish.

Additional information on publication rules can be downloaded here : PUBLICATION RULES.

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Reprint information

Official Journal of the International Marketing Trends Conference

The Journal of Marketing Trends is published quarterly.

Copyright © 2011, International Marketing Trends Conference, All rights reserved.
Journal of Marketing Trends (ISBN 978-2-9532811-0-2)
Journal of Marketing Trends (ISSN 1961-7798)

Journal of Marketing Trends (online version) (ISSN 2114-8910)
Journal des Tendances du Marketing (ISSN 1961-778X)
Giornale delle Tendenze del Marketing (ISSN 1961-7801)

The views expressed in the Journal of Marketing Trends are not those of the Editorial Board or the publisher. All articles in this journal have undergone a blind review process. The authors can use their paper in part or in full on any use without asking the JMT’s permission to re-use their own work and to publish their article in printed form, electronic form, and other data storage media, transmission over the Internet and other communication networks and in any other electronic form. They are requested to cite the original publication source of their work and link to the published version. The authors assign copyright or license the publication rights in their articles to the Marketing Trends Association (Paris Venice Marketing).