IMTC

2023

• Luis PINHEIRO, Ana SALAZAR, Universidade Fernando Pessoa, Portugal for their paper ” The role of podcasts on digital communication.”.

2022

• Marine BOYAVAL, Université de Lille, Marion GARNIER, Université de Lille, Olivier NICOLAS, Université de Lille, Alexandre TIERCELIN, Université Reims Champagne Ardennes, Arnaud DELANNOY, EM Normandie, France, for their paper “Understanding the trend of subcultural dissemination and appropriation intomainstream marketing: When Luxury plays it Geek.”.
• Fanny THOMAS, Université d’Angers, France, Gaëlle PANTIN-SOHIER, Université d’Angers, France, Betina PIQUERAS-FISZMAN, Wageningen University & Research, The Netherlands for their paper “Bigger is more: ingredient size bias perception on product evaluation.”.

2021

• Martina GALLARZA, Universitat de València, Spain, Arnaud RIVIERE, Université de Tours, France, Laurent MAUBISSON, Université de Tours, France, Raquel SÁNCHEZ-FERNÁNDEZ, Universidad de Almería,Spain for their paper “The value-satisfaction-loyalty chain in the context of heritage tourism: The case of the castle of Chambord”
• Marie KEREKES, Denis GUIOT, Université Paris-Dauphine, France for their paper “Elderly’s connection to social robots in France.”
• Elisa MARTINELLI, Francesca DE CANIO, Università degli Studi di Modena e Reggio Emilia, Italy for their paper “The retailer as a brand: Awareness, equity and customer loyalty.”
• Swarnali ROY, Marie-Laure GAVARD PERRET, Université de Grenoble Alpes, France for their paper “Preventing the usage of whitening beauty products by manipulating cognitive dissonance: A cross cultural study.”
• Eric VERNETTE, Ludivine DESTOUMIEUX, Julien GROBERT, Toulouse School of Management, France for their paper “The new representations and modalities of the taboo concept: An application to advertising provocation.”
• Xi YU, Efthymios CONSTANTINIDES, Carolina HERRANDO, Sjoerd DE VRIES, Universiteit Twente, The Netherlands for their paper “The impact of artificial intelligence application on customer engagement.”

2020

• Sven KILIAN, Andreas MANN, University of Kassel, Germany for their paper “When the Damage is Done: Effects of Moral Disengagement on Sustainable Consumption.”

2018

• Gianluigi GUIDO, Cristian RIZZO, Antonio MILETI, Alessandro PELUSO, Giovanni PINO, Università del Salento, Italy for their paper “The effect of non-conscious mimicry and obedience on consumer behavior : the role of conformism.”
• Michel CALCIU, Jean-Louis MOULINS, Francis SALERNO, France for their paper “Social media Analytics with big customer data. Some marketing decision support applications.”

2016

• Haoying WANG, Akinori ONO, Mai KIKUMORI, Keio University, Japan, for their paper “Are high-need for uniqueness consumers willing to or not to recommend products? Considering types of the products and the receivers.”

 

The years to come are going to be a turning point for luxury brands. After many years of rapid growth, they are now facing a slowdown in their progression. The increased casualization of consumers’ expectations, the rise of discounts, the development of online purchase and the revitalization of local consumption are only some of the visible trends…

 

To face the challenge of these changing times, the luxury industry is questioning its marketing models. Where does “prestige” stop and where does “luxury” start? What makes a genuine luxury product? Does the digital era mean more creativity for the marketing of the luxury industry? Should creativity support innovation, adaptation or tradition? What are the key success factors of luxury brands? Where are the new markets? Where are the touch points in the Chinese market?  What is the future for department stores? How far can digital tools support a renewed relationship with customers? What is the objective of a luxury brand community strategy? Is e-commerce an opportunity or a threat?

 

The 2017 London Conference is a unique chance to interact with academics and top-class professionals from all over the world that share a common interest in Luxury Brands. The major sectors covered include Fashion, Leather Goods, Perfumes, Cosmetic, Watches, Jewelry, Wine and Spirit, Fine Food, Tableware, Travel, Hospitality, Automobile…

 

The conference will take place:

• at the ESCP Europe London Campus – 527 Finchley Road – London NW3 7BG
• in LONDON (UK),
• on SEPTEMBER 15-16 2017.

 

For further information, do not hesitate to get in touch with the organizing committee by telephone on +33.1.45.03.05.35 or by e-mail at london.conference@gmail.com.

---

The   Scientific Committee of the Luxury Industries Conference , which is chaired by Professor Jean-Claude ANDREANI (Marketing Department – ESCP Europe Paris Campus), consists of a Conference Board of 6 co-chairs, whose role is to ensure a consistent editorial policy for the conference and harmonize the decisions taken on the national level.

 

The co-chair of the Luxury Industries Conference are:

• Professor Alberto MATTIACCI, Sapienza Università di Romà, President of the SIM Società Italiana Marketing – Italy, who published ““Marketing. Il management orientato al mercato.” (with A. PASTORE), Hoepli, 2014
• Professor Pascal MORAND, ESCP Europe Paris Campus – Executive President Fédération Française de la Couture, du Prêt-à-porter des Couturiers et des Créateurs de Mode – France, who published « Les religions et le luxe: l’éthique de la richesse d’Orient en Occident. », Regard, 2012
• Professor Elyette ROUX, Université Aix-Marseille – France who published “Le Luxe éternel, de l’âge du sacré au temps des marques.” (with G. Lipovetsky), Ed. Gallimard, 2003
• Professor Marie TAILLARD, ESCP Europe London Campus – UK, who published “Value creation in the consumption process: the role of consumer creativity” (with B. VOYER, V. GLAVEANU and A. GRITZALI), Advances In Consumer Research, 2014
• Professor Klaus-Peter WIEDMANN – Leibniz Universität Hannover – Germany, who published “Wirkungsbeziehungen zwischen Konsumeitelkeit und Luxuskonsum.”(with N. Hennigs, V. Kelsch), Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken, 2010
• Professor María Jesús YAGÜE GUILLÉN, Universidad Autónoma de Madrid – Spain, who published “Relating brand equity and customer equity: an exploratory study.” (with S. Romero), International Journal of Market Research, 2015

 

 

 

 

The symposium is officially sponsored by SIM (Società Italiana Marketing).

 

We are pleased to invite you to submit a proposal for the Conference on the Marketing of Luxury Industries, which will take place in London (UK) on September 15-16 2017.

 

The conference will be focused on “LUXURY  INDUSTRIES MARKETING: VALUE CREATION IN THE DIGITAL AGE” .

 

To read the FULL CALL FOR PAPERS of the Luxury Industries conference, please click here.

 

To SUBMIT A PAPER to the Luxury Industries conference, please click here

 

Please note that, in line with the publication rules of the International Marketing Trends Conference, the papers are expected to be approx. 10 pages long and  can be written in English, French, German, Italian or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards. Due to the high level of selection in order to ensure an outstanding academic level, we expect the number of papers to be limited to a maximum number of 50 papers published.

 

Also note that a selection of the best conference papers will be considered to be published in the Journal of Marketing Trends (electronic issue),  which is indexed in the Goodle Scholar and EBSCO databases. The symposium scientific committee will select papers that will be awarded the Best Conference Paper Award and the Best Ph.D. Paper Award. All the papers will be published in the conference proceedings on our website www.marketing-trends-congress.com.

 

The deadlines for the paper submission and the conference registration are indicated hereunder:

• Call for paper: March 2017
• Paper submission: June 19th 2017
• Paper acceptance: June 30th 2017
• Conference registration: July-September 2017
• Conference: September 15th– 16th 2017 (1-½ day)

  

The symposium tracks are the following:

• Luxury Brands Management
• Consumer Behavior
• Digital Marketing
• Communication
• CSR and Luxury
• Distribution Strategy

 

The key sectors addressed include Fashion, Leather Goods, Perfumes, Cosmetic, Watches, Jewelry, Wine and Spirits, Fine Food, Tableware, Travel, Hospitality, Automobile…

 

The   Scientific Committee, which is chaired by Professor Jean-Claude ANDREANI (Marketing Department – ESCP Europe Paris Campus), consists of a Conference Board of 6 co-chairs, whose role is to ensure a consistent editorial policy for the conference and harmonize the decisions taken on the national level. The co-chair of the Arts, Cultural and Creative Industries symposium are: 

• Professor Alberto MATTIACCI, Sapienza Università di Romà, President of the SIM Società Italiana Marketing – Italy, who published ““Marketing. Il management orientato al mercato.” (with A. PASTORE), Hoepli, 2014
• Professor Pascal MORAND, ESCP Europe Paris Campus – Executive President Fédération Française de la Couture, du Prêt-à-porter des Couturiers et des Créateurs de Mode – France, who published « Les religions et le luxe: l’éthique de la richesse d’Orient en Occident. », Regard, 2012
• Professor Elyette ROUX, Université Aix-Marseille – France who published “Le Luxe éternel, de l’âge du sacré au temps des marques.” (with G. Lipovetsky), Ed. Gallimard, 2003
• Professor Marie TAILLARD, ESCP Europe London Campus – UK, who published “Value creation in the consumption process: the role of consumer creativity” (with B. VOYER, V. GLAVEANU and A. GRITZALI), Advances In Consumer Research, 2014
• Professor Klaus-Peter WIEDMANN – Leibniz Universität Hannover – Germany, who published “Wirkungsbeziehungen zwischen Konsumeitelkeit und Luxuskonsum.”(with N. Hennigs, V. Kelsch), Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken, 2010
• Professor María Jesús YAGÜE GUILLÉN, Universidad Autónoma de Madrid – Spain, who published “Relating brand equity and customer equity: an exploratory study.” (with S. Romero), International Journal of Market Research, 2015

The conference is officially sponsored by SIM (Società Italiana Marketing).

The papers must be submitted via the conference website. To submit a paper to the Luxury Industries Conference, please click here.

 

Please click here to be redirected to the REGISTRATION section.

The registration must be completed by September 8th, 2017.

Please note that you will need to book your hotel directly yourself. The list of the hotels recommended by the conference will soon be available online on this page.

Registration Fees :

• Professors full fee: Euro 450 includes conference registration fee, participation to the conference, conference proceedings, coffee breaks and friday lunch break, gala dinner, cultural event, association fee, special issue of Journal of Marketing Trends.

• Students full fee : Euro 350 includes conference registration fee, participation to the conference, conference proceedings, coffee breaks and friday lunch break, gala dinner, cultural event, association fee, special issue of Journal of Marketing Trends.

• Special  fee for Students without Gala Dinner: Euro 250 includes conference registration fee, participation to the conference, conference proceedings, coffee breaks and friday lunch break, association fee, special issue of Journal of Marketing Trends.

• Professionals with Gala Dinner: Euro 100 includes conference registration fee, participation to the professional conference, welcome coffee, gala dinner, cultural event.

• Professionals without Gala Dinner: free includes conference registration fee, participation to the professional conference, welcome coffee.

The fee does not include accommodation and travel expenses, nor any other additional expense of any kind (transportation, personal expenses, insurance,…). The participants should make their reservations themselves.

 

Venice (Italy) is the official venue of the 23rd International Marketing Trends Conference on January 18-20 2024.

Click here to REGISTER.

Click here to SUBMIT A PROPOSAL.

Submission deadlines  :

• 28 Sept. 2023 : Deadline PAPER submission
• 28 Sept. 2023 : Deadline POSTER submission
• 06 Nov.  2023 : Deadline DOCTORAL COLLOQUIUM application
• 06 Nov.  2023 : Deadline IMTC BEST THESIS AWARD application
• 06 Nov.  2023 : Deadline ELYETTE ROUX LUXURY BEST THESIS AWARD application

With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The IMTC takes place once evry three years alternatively in Paris (France) and Venice (Italy). In 2017, we decided to start including additional locations and IMTC took place in Madrid (Spain) in 2017, and in Rome (Italy) in 2022.

Key events and publications of the International Marketing Trends Conference :

• International Marketing Trends Congress – Academics ;
• Poster Session – Academics ;
• Trends Track – Academics and Professionals ;
• Marketing Strategy Forum – Academics and Professionals ;
• Luxury Brand Management Forum – Academics and Professionals ;
• Healthcare Strategy Forum – Academics and Professionals ;
• Arts, Cultural and Creative Industries Forum – Academics and Professionals ;
• Doctoral Colloquium – Academics ;
• International Marketing Trends Awards;
• Professor Elyette Roux Best Thesis in Luxury Management Prize;
• Best Thesis Award;
• Best Paper Award;
• Managerial Impact Award;
• Marketing Trends Journal.

The congress part of the International Marketing Trends Conference is fully dedicated to research papers and posters, with a large diversity of tracks the conference participants can choose from.

Click here to  SUBMIT YOUR PROPOSAL .

Click here to REGISTER.

Academic congress submission deadlines  :

• 20 Sept.  2024 : Deadline PAPER submission
• 20 Sept . 2024 : Deadline POSTER & WORK IN PROGRESS submission

Other academic events submission deadlines: 

• 04 Nov.  2024 : Deadline DOCTORAL COLLOQUIUM application
• 04 Nov.  2024 : Deadline RESEARCH DAY WORKSHOPS application
• 04 Nov.  2024 : Deadline IMTC BEST THESIS AWARD application
• 04 Nov.  2024 : Deadline LUXURY AWARD application

Read more about the PAPERS AND POSTERS SUBMISSION RULES.

In line with the publication rules of the International Marketing Trends Conference, the papers are expected to be approx. 5 pages long and  can be written in English, French, German, Italian, Portuguese or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards.

The International Marketing Trends Conference proceedings all have an ISBN number and are indexed in the Google Scholar database.

A selection of the best conference papers will be considered to be published in the Journal of Marketing Trends which is indexed in the EBSCO database and is a ranked publication.

---

IMTC academic congress tracks :

• Marketing Trends
• Big Data, Artificial Intelligence, Marketing Analytics 
• Branding and Marketing Communication 
• Consumer Behavior and Marketing Research 
• Digital Marketing 
• Innovation and Product Management 
• International Marketing 
• Luxury Goods Marketing
• Marketing and Sustainability 
• Marketing Strategy 
• Retailing and E-Commerce 
• Sales, CRM, Pricing and Promotion
• Sectorial Marketing – Services (Services, Tourism, Culture, Healthcare, Media, Education, Non profit…) 
• Sectorial Marketing – Goods (B-to-B, Automotive, Consumer Goods, Food…)
• Work in Progress  

The Doctoral Colloquium of the International Marketing Trends Conference will take place on Thursday 23rd of January 2025.

Participation to the Doctoral Colloquium includes :

• Work on Ph.D. Thesis in coaching teams with 3-4 outstanding academics;
• Mentoring Session on how to best manage an academic career;
• Research Skills Development Workshop with a choice between 4 topics (Writing paper tips, Theory visualization, Marketing trends radar on research topics, Latest state of SmartPLS);
• Attendance of the 2 extra days of the conference without the exclusion of the Gala Dinner.

Read carefully the DOCTORAL COLLOQUIUM SUBMISSION RULES before connecting to the submission procedure. To connect to the DOCTORAL COLLOQUIUM SUBMISSION PLATFORM, please click here.

Deadlines for submission and registration :

• 04 Nov. 2024 : Submission with all the required documents on DOCTORAL COLLOQUIUM SUBMISSION website
• 15 Nov. 2024 : Notification of acceptance
• 23 Jan.  2025 : ALL DAY (09:00-17:00) Doctoral Colloquium and Research Skills Development Workshop

The Doctoral Colloquium invites outstanding doctoral students in an intermediate or advanced stage of their dissertation process to discuss their work during a 50 minutes presentation in front of a panel of 8-10 leading  academics. The Doctoral Colloquium is an International and friendly one-to-one environment, It is a unique opportunity to refine research questions, publish research, receive guidance on future research directions and gain advice from the panel of professors on how to build an academic career. During the Doctoral Colloquium, each participant is given 20 minutes to introduce his/her work (15 slides max) in English and 20-30 minutes to discuss his/her proposal with the panel.

The Doctoral Colloquium was founded by Professor Elyette ROUX (Université Aix-Marseille, France) in 2008. It has been chaired by Professor Michael LINGENFELDER  (Philipps-Universität Marburg, Germany) and Professor Jean-François LEMOINE  (Université Paris 1 Panthéon Sorbonne / ESSCA School of Management, France). It is now chaired by Professor Lorena BLASCO-ARCAS from ESCP Business School – Madrid Campus (Spain).

The Best Thesis Award Oral Defence of the International Marketing Trends Conference will take place on Thursday 18th of January 2024.

The International Best Thesis Award – Marketing Trends is given to recognize and encourage Ph.D. in Marketing and to emphasize their talent.

In order to qualify for consideration, the submissions must be received by November 6th 2023. To connect to the BTA SUBMISSION PLATFORM, please click here.

Click to see information on the BEST THESIS AWARD SUBMISSION RULES.

• 04 Nov. 2024 : Submission with all the required documents
• 15 Nov. 2024 : Notification of acceptance
• 23 Jan.  2025 : Oral Defense
• 24 Jan.  2025 : Best Thesis Award Ceremony

Eligibility

The thesis must have been successfully defended between January 2023 and September 2024.

All universities, business schools, and institutions active in the field of Marketing are encouraged to nominate candidates.

Oral defense

The candidates are invited to present a 10 minutes oral defense of their thesis in English.

Fees

The conference fees will be covered by the organizing committee (travel and accommodation costs are not included in the conference fees.) and include an invitation to the Gala Dinner.

---

2016 International Best Thesis Award – Marketing Trends :

• Eric CASENAVE for his thesis “L’accountability ou l’obligation de rendre des comptes ressentie par le praticien du marketing : variable médiatrice entre antécédents personnels et réponses comportementales”.

2015 International Best Thesis Award – Marketing Trends :

• Carlos ORÚS, University of Zaragoza – Spain, for his PhD Thesis “The Confident Consumer: Metanacognitive Analysis of the Multichannel Information Search Behaviour”.