Special Issue "Digital Communication Trends"

Call for Paper

The Journal of Marketing Trends (JMT) is launching a Call for Paper for a special issue on Digital Marketing Communication Trends. We invite papers that study digital marketing communication strategy and consumers and shoppers mobility related to media. We also invite papers that generate new theoretical and empirical insights in the area of marketing-communication and the effects of variables, such as 360° or 365d marketing, web communication and promotion, effectiveness measurement of media mix.

The papers should aim to :

  • Explore the marketing usage of electronic devices;
  • Get a better understanding of how consumers use digital information;
  • Study the Social Media Marketing usage and power;
  • Investigate how social media affect the development of branding theory.

We expect this special issue to conduct to significant cross-countries and multicultural fertilization and to develop the research on Digital Marketing Trends. This issue is sponsored by universities involved in the International Marketing Trends Conference.



Scholars seeking consideration of their papers for publication in the special JMT  issue should communicate such intention by email to Professor Dr ANDREANI at andreani@escpeurope.eu using the following  email subject line :“Special Issue on Digital Marketing Communication Trends”.

The papers can be submitted in English, French, German, Italian, Portuguese or Spanish. They will be published in the original language of the paper and English or in English only if written in English in the original version. The submitted manuscripts should follow the JMT formats and can be theoretical or empirical (qualitative or quantitative) research. The formal publication rules are those of all international academic publications and journals. Please click here to refer to the Publication Guidelines.

All the submissions will be subject to the peer-review process of the JMT (Country double blind review process + International double blind review process).


  • Submission deadline: January 2016
  • Expected publication date: January 2017


Professor Jean-Claude ANDREANI, ESCP Europe