International Marketing Trends Conference


After a very successful conference in Madrid in January 2017, and before going back to Venice in 2019, Paris will be our next destination for the 17th Conference 2018.


2017 has again been a year with new developments.

·         The ANNUAL International Marketing Trends Conference will now take place in three different cities: PARIS (January 2018), VENICE (January 2019) and MADRID (January 2020).

·         In the series of SEPTEMBER SYMPOSIUM, launched in 2016, a new event  has been created. It will be hosted by ESCP Europe in LONDON on the 15th-16th of September 2017. This year's theme will be Luxury Industries, with a specific focus on the impact of digital tools.


We cannot wait to welcome you all in London in September 2017 for the Luxury Conference and in Paris in January 2018 for our annual International Marketing Trends Conference.


In order to submit an abstract for the symposium or the conference, please click here.


With over 500 speakers and contributors, from more than 50 different countries, the International Marketing Trends Conference offers a great variety of conferences and covers a wide range of topics. It has, over the years, proven to be a unique think-tank that interacts with leading business professionals, top academic experts, professors, researchers and Ph.D. students.

The key events of the International Marketing Trends Conference include:

  • The International Marketing Trends Congress, an academic event where professors and researchers present their work on the latest research trends in marketing;
  • The Marketing Strategy Forum, a series of round tables and presentations where business professionals are invited to exchange with other managers and academics on the marketing strategies;
  • The Healthcare Strategy Forum, a conference dedicated to the pharmaceutical industry where top executives exchange on the key strategic issues of the industry;
  • The Doctoral Colloquium, which offers Ph.D. students the opportunity to present their research and receive guidance on future directions from leading academics;
  • The Post-Doc Forum, which is open to Ph.D. academics who wish to present a short 5-10 pages paper on their research work;
  • The Poster Session, an exchange platform which takes place in a specific location where researchers can display a paper poster illustrating their research and meet other researchers;
  • The International Marketing Trends Review, a literrature review of 50 major papers illustrating the nes trends in marketing;
  • The International Marketing Trends Radar offring to participate to both an annual barometer and academic papers on new trends and emerging ideas;
  • The International Marketing Trends Awards, which acknowledges researchers and professionals for their overall achievements;
  • The Best Thesis Award, which is given to the author of a completed thesis for its outstanding contribution to research in marketing;
  • The Marketing Trends Journal, an academic publication dedicated to research on the marketing trends.

In order to favor the multicultural exchanges, the official languages of the conference are English, Arabic, Chinese, French, German, Greek, Italian, Portuguese, Russian, Spanish and Turkish.

The Conference strives to look towards the future and provide insights for successful marketing strategies.

The International Marketing Trends Conferenec takes place alternatively in Madrid (Spain), Paris (France) and Venice (Italy) and the symposium changes of location and theme each year. 

Both the conference and the symposium benefit from splendid locations that make it an exceptional experience.

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