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Journal of Marketing Trends (ISBN 978-2-9532811-0-2)
Journal of Marketing Trends (ISSN 1961-7798)
VOLUME 5 - NUMBER 1 (JANUARY 2018)
Is a company’s hospitality characterized by its visits? Hospitality experiences and cultural dimensions observed through Swiss and French company visits > Agnès Walser-Luchesi, EM Strasbourg Business School – University of Strasbourg, France, François H. Courvoisier, HES-SO, University of Applied Sciences Western Switzerland, Haute école de gestion Arc, Switzerland
Purchase intention of Peruvian agricultural product > Gina Pipoli, Universidad del Pacífico, Peru, Iñaki García, Universidad de Deusto, Spain
Why do we act like peter pan when it comes to decisions about aging in place? > Donald V. Shiner, Mount Saint Vincent University, Canada
Analizing the structural relationship between global and latent quality of tourism online distribution > Carmen Berne-Manero, María Gómez-Campillo, Mercedes Marzo-Navarro, University of Zaragoza, Spain
A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain > Isabel Llodrà-Riera, Fundació Balear d'Innovació i Tecnologia, Spain, María Pilar Martínez-Ruiz, University of Castilla-La Mancha, Spain, Ana Isabel Jímenez-Zarco, Open University of Catalonia, Spain, Alicia Izquierdo-Yusta, University of Burgos, Spain
Influence of service environment on client loyalty in luxury hotels: A test of the cognition-emotion approach > Manar Ibraheem, Nadine Tournois, IAE Nice, France
The importance of being earnest in social media: juxtaposing oscar wilde’s script with an empirical case study to examine digital deceit from the blogger’s perspective > Andrea L. Micheaux, Dominique Crié, Annabel Martin, Daphné Salerno, Université de Lille, France
Corporate e-reputation management on LinkedIn : the owned and earned media mix > Céline Fueyo, ISG ISERAM, France, Jean-Marc Decaudin, IAE de Toulouse, France
Democratization or vulgarization - the impact of facebook on cultural capital > Carmela Milano, Sandra Rothenberger, ULB – Solvay Brussels School of Economics and Management – Centre Emile Bernheim, Belgium
Organizational variables influencing the creativity of industrial designers : the IFI S.p.a. case study > Tonino Pencarelli, Emanuela Conti, Linda Gabbianelli, University of Urbino, Italy
Retailers’ strategies to promote healthier food purchases in grocery stores : space management and display communication > Benedetta Grandi, Silvia Bellini, Maria Grazia Cardinali, University of Parma, Italy
The internet of things: the next big thing for new product development? > Rubina Oliana, Erasmus University Rotterdam, Netherlands, Efthymios Constantinides, Sjoerd de Vries, University of Twente, Netherlands
VOLUME 4 - NUMBER 3 (JANUARY 2018)
Luxury fashion brands ownership of private art foundations: a new way of conceiving marketing > Alessia Grassi, Tracy Diane Cassidy, Stephen Wigley, University of Huddersfield, United Kingdom
Antecedents of trust in luxury brands: a cross-cultural analysis. Role of the sales force > Enrique Marinao Artigas, Departamento de Administración, Facultad de Administración y Economía. Universidad de Santiago de Chile, Chile, Coro Chasco Yrigoyen, Departamento de Economía Aplicada. Universidad Autónoma de Madrid, Spain
The Core value of luxury brand: rarity or authenticity? > Jiang Zhiqing, Nagasawa Shin’ya, Waseda University, Graduate School of Commerce, Japan.
The role of luxury and contemporary collections in the experience economy. Preliminary results. > Emanuela Conti, University of Urbino Carlo Bo, Italy
Localised products: products that contribute to gastronomic luxury > Mariem El Euch Maalej,INSEEC Paris, France, Marielle SALVADOR, INSEEC Lyon, France
The meeting between salesman and customer in luxury goods: a new view > Silvia Procacci,Suzuki Italia S.p.A, Italy, Anna Claudia Pellicelli, Management Dept., SME, Università degli Studi di Torino, Italy
SMALL AND MEDIUM ENTERPRISE
Specificities of subcontracting SMEs’ marketing in the watchmaking industry > François H. Courvoisier, Zarina M. Charlesworth, Haute école de gestion Arc, Switzerland
The perception of social identity among secondary school groups : the case of the make-up market > Tony De Vassoigne, Arnaud Delannoy et Laurence Hélène, Ecole de Management de Normandie, Laboratoire Métis, France