Call for Papers Arts, Cultural and Creative Industries Turin Symposium 2016


We are pleased to invite you to submit a proposal for the SYMPOSIUM on the Marketing of Arts, Cultural and Creative Industries, which will take place in Turin  (Italy) on September 23-24 2016.




To read the FULL CALL FOR PAPERS of the Arts, Cultural and Creative Industries symposium, please click here.


To SUBMIT A PAPER to the Arts, Cultural and Creative Industries symposium, please click here.


Please note that, in line with the publication rules of the International Marketing Trends Conference, the papers are expected to be approx. 10 pages long and  can be written in English, French, German, Italian or Spanish. Once received, the papers will be reviewed by 2 anonymous readers, both of whom are marketing professors with high academic standards. Due to the high level of selection in order to ensure an outstanding academic level, we expect the number of papers to be limited to a maximum number of 50 papers published.


Also note that a selection of the best conference papers will be considered to be published in the Journal of Marketing Trends (electronic issue),  which is indexed in the EBSCO database. The symposium scientific committee will select papers that will be awarded the Best Conference Paper Award and the Best Ph.D. Paper Award. All the papers will be published in the conference proceedings on our website


The deadlines for the paper submission and the symposium registration to the 2016 Conference are indicated hereunder:

  • Call for paper: March 2016
  • Paper submission: May 16th 2016
  • Paper acceptance: June 30th 2016
  • Conference registration: July-September 2016
  • Conference: September 23rd– 24th 2016 (1-½ day)


The symposium tracks are the following:

  • Consumer Behavior and Experiential Marketing
  • Digital Marketing
  • Digital Communication and Mediation Tools
  • Big Data and CRM


The key sectors addressed include arts, antiques, advertising, architecture, crafts, design, fashion, jewelery, film, music,  museums, art galleries, libraries, performing and visual arts, publishing, toys and games, TV and radio, media, restaurants, fine food, wine, luxury tourism and hospitality…


The   Scientific Committee , which is chaired by Professor Jean-Claude ANDREANI (Marketing Department - ESCP Europe Paris Campus) and Professor Francesco RATTALINO (Managing Director & Professor Management Control Department - ESCP Europe Turin Campus), consists of a Conference Board of 5 co-chairs, whose role is to ensure a consistent editorial policy for the symposium and harmonize the decisions taken on the national level. The co-chair of the Arts, Cultural and Creative Industries symposium are: 

  • Roger BENNETT - London Metropolitan University – UK,  who published “New horizons in Nonprofit, Arts and Heritage Marketing.” (with Finola Kerrigan and Daragh O’Reilly [Eds]), Routledge, 2012
  • Prof. Manuel CUADRADO - Universidad de Valencia - Spain, member of the AIMAC, member of the Editorial Board of the International Journal of Arts Management, who published “Marketing de las Artes y la Cultura.”, Valencia 2003


The symposium is officially sponsored by AIMAC (International Association of Arts and Cultural Management).


The symposium is officially sponsored by SIM (Società Italiana Marketing).

The papers must be submitted via the conference website. To submit a paper to the Arts, Cultural and Creative Industries symposium, please click here.


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