International Marketing Trends Conference
Paris, 15^th-17^th January 2009

List of papers per author

ABIDI-BARTHE A. – KAABACHI S., European Business School, France
Proposition d’un cadre d’analyse de l’expérience de customisation de masse

AGNIHOTRI P., Indian Institute of Management Calcutta, India
An Empirical Classification of the Global Auto Industry using Bartlette and Ghoshal and Yip Typology of MNCs

AIELLO G – DONVITO R. – RANFAGNI S. Università degli Studi di Firenze, Italy
Marketing territoriale e network creativi

ANDREANI J-C., ESCP-EAP European School of Management– CONCHON F., INSEMMA Marketing Research Institute / ESCP-EAP Marketing-Communication Chair, FOURNIER B., ESCP-EAP Marketing-Communication Chair, France
L'information Non Publicitaire: essai de définition

AOUINTI N., FSJEG de Jendoube, Tunisia – ZGHAL M., FSJEG de Tunis, Tunisia
Le rôle des facteurs situationnels et personnels dans l’explication de la réalisation d’un achat impulsif: une application du modèle SOR

APAOLAZA IBÁÑEZ V. – HARTMANN P., Universidad del Pais Vasco, Spain – DIEHL S. – TERLUTTER R., University of Klagenfurt, Austria
How women experience cosmetic brands: The influence of experiential brand associations on brand satisfaction

AQUILANI B. Università di Siena, ABBATE T. Università degli Studi di Messina, Italy
‘Experience’ on the web: a benchmark between firm samples

BAGHI I. Università degli Studi di Modena e Reggio Emilia, RUBALTELLI E. Università degli Studi di Padova, TEDESCHI M. Università degli Studi di Modena e Reggio Emilia, Italy
Fattori emotivi e cognitivi nella percezione delle iniziative di Cause Related Marketing

BALAKRISHNA KANAGAL N., Indian Institute of Management, India
Issues in marketing strategy implementation

BAKINI DRISS F. – JERBI S., Université de Tunis, Tunisia - BEN LALLOUNA HAFSIA H., Université de 7 Novembre à Carthage, Tunisia
Effet de la valeur perçue de magasinage sur le comportement du consommateur: cas d’un point de vente spécialisé

BALBONI B. – GABRIELLI V. – GRAPPI S. Università degli Studi di Modena e Reggio Emilia, Italy
L’effetto del Country-of-Design e del Country-of-Manufacture sulla valutazione di prodotto: un’analisi sperimentale sul consumatore italiano

BARLÉS ARIZÓN M.-J. - FRAJ ANDRÉS E. - MARTÍNEZ SALINAS E., Universidad de Zaragoza, Spain
El papel de la pareja en las decisiones vacacionales: un estudio empírico

BASALINGAPPA A., Mudra Institute of Communications, Ahmedabad, India - SUBHAS M. S., Karnatak University, India
Impact of traditional marketing practices and relationship marketing practices on manifestation of customer loyalty

BATTAGLIA L. Università Cattolica del Sacro Cuore di Milano, Italy
Internet e la gestione del cliente nel mercato dello spettacolo (Performing Arts)

BAUL U., Birla Institute of Technology, India - HARAN H., Management Training Institute, India
Influencing organization buying behaviour – A catalyst to building relationships

BEERLI-PALACIO A. - MARTÍN-SANTANA J., Universidad Las Palmas de Gran Canaria, Spain
Factores que influyen en la eficacia de la publicidad con famosos: una aplicación empírica en el medio revistas

BENGAMRA-ZAINELABIDINE B., Université de la Manouba, Tunisia
Frugalité et consommations touristiques : Une étude exploratoire

BEN NASR I. - AYADI N., IAE de Toulouse, France
Les influences des images mentales suscitées par la visite du site web d’une marque sur la confiance dans la marque et le risque perçu : Modèle théorique et Test empirique

BENMOYAL-BOUZAGLO S. – GUIOT D., Université de Paris Dauphine, France
Les produits à destination des adolescents : consommation symbolique des marques ou consommation symbolique des produits?

BENSADOUN-MEDIONI S., Université Paris-Dauphine, France
Télévision interactive : analyse exploratoire de l’attitude des Consommateurs envers cette nouvelle forme de média

BERGER D., IMC Fachhochschule Krems, Austria
Regionalitatsempfinden der konsumenten im lebensmitteleinzelhandel

BERBEL PINEDA J. M. - RAMÍREZ HURTADO J. M., Pablo de Olavide University, Spain
Franchising as an internationalization strategy of hotel industry

BESBES KHOUAJA F., FSEG, Tunisia
Contexte de programmation télévisuelle et efficacité des annonces: une tentative de modélisation auprès d’une population d’enfants

BETTIOL M. Università degli Studi di Padova, FINOTTO V. Università Ca’ Foscari Venezia, Italy
The impact of web 2.0 technologies on marketing strategies: an exploratory study on SMEs in Made in Italy

BHARDWAJ P., Institute of Management Technology, India – JADEJA JD., University of Baroda, India
Buying behavioural pattern of ethical and generic drugs in western India: an empirical investigation

BIFULCO F. Università di Napoli Federico II, MARINO M. – BASSANI S. Università degli Studi di Bergamo, Italy
City marketing in local governance: a comparison between two Italian places

BISSON C., Kadir Has University, Turkey - DE KERVENOAL R., Sabanci University and Aston Business school, United Kingdom - O. AYKAC D. S., Özyeğin University, Turkey
Social e-Atmospherics in Practice (or not): A French and Turkish Web Designers’ Perspectives

BORTOLUZZI G. – CHIARVESIO M. – TABACCO R. Università degli Studi di Udine, Italy
Network relationships and marketing in Italian small firms. Some evidences from the furnishing industry

BOUJENA O., Groupe ESC Rouen, France – MERUNKA D., Université Paul Cézanne Aix-Marseille III, France – JOHNSTON W., Georgia State University, USA
The impact of CRM on the customer: expected benefits and implementation issue

BOYER J., Université Jean Monnet ISEAG, France
Le scepticisme du consommateur face à la publicité. Un impact négatif sur la persuasion qui peut être modérée par la garantie « satisfait ou remboursé »

BROILLET A., Université de Genève, Suisse
From the craftsmanship to an artistic craftsmanship: a participate observation of different commercial and meeting places

BRUCCULERI M.C. Università degli Studi di Palermo, Italy
Brand e territorio. Il ruolo della comunicazione di marca nel contesto competitivo del Mediterraneo

BRUSCH M. - BAIER D., Brandenburgische Technische Universität Cottbus, Germany
Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations und Kommunikationstechnologiebereich

BURRESI A. – GUERCINI S. – RANFAGNI S. Università degli Studi di Firenze, Italy
Mercato e distribuzione nelle imprese di produzione teatrale

BUSACCA B. Università Bocconi Milano, BERTOLI G. Università degli Studi di Brescia, Italy
Brand extension, counterextension, co-branding

CACHO-ELIZONDO S., European Business School Paris, France – LOUSSAÏEF L., ISC Paris, France
The impact of sustainable development initiatives on consumers’ relationship with retailers: An exploratory study of French food retailers

CALCIU M. – MIHART I., Université des Sciences et Technologies de Lille, France
Modelling short and long term customer acquisition and retention effects in consumer goods sales using stochastic and econometric methods

CANEL-DEPITRE B., Université Le Havre, France
Considérations éthiques sur le marché de l’animal domestique

CANTONE L. - RISITANO M. Università degli Studi di Napoli Federico II, Italy
Il ruolo della marca collettiva nella gestione delle relazioni di marketing nei sistemi agglomerativi di imprese

CANTÙ C. – MONTAGNINI F. – SEBASTIANI R. Università Cattolica del Sacro Cuore di Milano, PAIOLA M. Università degli Studi di Padova, Italy
The redefinition of offering systems in the Healthcare Industry: the role of networking

CAPLLIURE GINER E. - MIQUEL ROMERO MJ. - PEREZ CABAÑERO C., University of Valencia, Spain
Intención de compra de la marca del distribuidor en productos duraderos

CARDINALI M.G. Università degli Studi di Parma, Italy
Le opzioni strategiche della distribuzione moderna nello sviluppo di nuovi format distributivi

CASSIA F. Università degli Studi di Bergamo, Italy
Business-to-business branding: continuità, discontinuità e problemi aperti

CATTANEO A. Università Vita-Salute San Raffaele Milano, Italy
Tutto si cambia in fuoco e il fuoco in tutto, come le merci in oro e l'oro in merci. uno studio sui nuovi trend nel marketing della salute, della felicità e del desiderio

CECCACCI F. Università degli Studi di Perugia, Italy
Il comportamento del consumatore e l’acquisto dei prodotti a marca commerciale: una ricerca empirica

CEDROLA E. Università degli Studi di Macerata, CANTÙ C. Università Cattolica del Sacro Cuore di Milano, GAVINELLI L. Università degli Studi di Macerata, Italy
Territorio, relazioni e competitività verso nuovi percorsi di sviluppo nazionale e internazionale per le piccole e medie imprese italiane

CELHAY F. - PASSEBOIS J., Université Montesquieu Bordeaux 4, France
Design de l’étiquette de vin : faut-il oser la rupture ? Etude du rôle modérateur du risque perçu

CHEBAB S. – GHARBI A., Institut Supérieur de Gestion de Sousse, Tunisia
Le Regret chez le Consommateur: Modérateurs, Médiateurs et conséquences

CHÉDOTAL C., Université Paris-Dauphine, Paris
L’utilisation de la culpabilité en collecte de fonds : une étude exploratoire des réactions des récepteurs

CHENG R., Nottingham Trent University, United Kingdom
Customers Perceptions of Retailers’ Identities

CHERUBINI S. – SANTINI A. Università di Roma Tor Vergata, Italy
The growing complexity of sports marketing

CODINI A. Università degli Studi di Brescia, Italy
Managing supplier relationships on line: the role of e-marketplaces in Demand Chain Management

COLLESEI U. – CHECCHINATO F. Università Ca’ Foscari Venezia, Italy
L'efficacia della comunicazione: un'indagine esplorativa

COLLODI D. – CRISCI F. -MORETTI A. Università degli Studi di Udine, Italy
Le esperienze di consumo alla prova dell’autenticità, tra fictional e teatrale.

CONCHON F., INSEMMA Marketing Research Institute / ESCP-EAP Marketing-Communication Chair – ANDREANI J-C., ESCP-EAP European School of Management, SANTUNE A., ESCP-EAP Marketing-Communication Chair, France
Communication 360°: approche exploratoire

CONSTANTINIDES E., University of Twente, Netherlands
Social Media / Web 2.0 as Marketing Parameter: An Introduction

CORCIOLANI M. Università di Pisa, Italy
La ricerca di autenticità da parte dei consumatori di musica

CORSARO D. Università della Svizzera Italiana, Switzerland
Il valore delle relazioni nei business markets: il caso dell’ict security

COURVOISIER F. H. – COURVOISIER F. A. – JUNGEN S., Haute Ecole de Gestion Arc, Suisse
Les musées d’entreprises horlogères : conservation du patrimoine ou instrument de marketing?

CUADRADO GARCÍA M. - MIQUEL ROMERO MJ. Universitat de València, Spain
La teoría del comportamiento planeado en decisiones con connotaciones éticas: el caso de la piratería musical

CURRAS-PEREZ S. - RUIZ-MAFÉ C. - SANZ-BLAS S.,Universitat de València, Spain
Explaining consumer acceptance of mobile competitions and prize draws

DE LUCA P. Università degli Studi di Trieste, Italy, ARAMENDIA MUNETA M.E. Universidad Publica de Navarra, Spain
Analisi della “confusione del consumatore” nel mercato della telefonia mobile. Una ricerca esplorativa in Italia e Spagna

DÉCAUDIN JM. – ELAYOUBI M., IAE - TOULOUSE I, France
Le concept d’expert : une définition dans le champ du marketing

DECAUDIN J.-M., IAE - Toulouse I / ESC Toulouse, France – ELAYOUBI M., IAE - Toulouse I, France
Communication: l’approche multicanale

DEL CHIAPPA G. Università degli Studi di Sassari, GRAPPI S. Università di Modena e Reggio Emilia, ROMANI S. Università degli Studi di Sassari, Italy
The responsible tourist’ s behaviour: an empirical analysis in Italy

DEL VECCHIO P. Scuola Superiore ISUFI – Università del Salento, PASSIANTE G. – TAIFI N. Università del Salento, Italy
Brand-based Bloggers’ Communities. Drawing the Boundaries of the Customers Satisfaction in the Blogosphere

DEMETRIOU M. – VARNAKKIDOU T., University of Nicosia, Cyprus
“TV commercials: Are there personal and demographic differences for the effectiveness of this communication mean?” An exploratory Research to measure TV advertising effectiveness based on Cyprus Realities

DESHAYES P., Ecole Centrale de Lille, France – LECOEUVRE L., ESC-Lille, France
Marketing de projet et Marketing BtoB dans le secteur du bâtiment à l’ère de l’éco-conception : nouvelles interactions client – prescripteur – entrepreneur?

DIOGUARDI V.- GIANNITRAPANI A. – PARROCO A.M. Università degli Studi di Palermo, Italy
Destination image and tourism intermediation. A possible interdisciplinary approach

ERCIS A. – UNAL S. - BILGILI B., Ataturk Üniversity, Turkey
Decision-making styles and personal values of young people

ERCSEY I., Széchenyi István University, Hungary
Consumer complaining behaviour at public utility services

ESTRADA GUILLÉN M. - MOLINER TENA MA. - SÁNCHEZ GARCÍA J., Universitat Jaume I, Spain
Análisis de la variable moderadora implicación en la actitud que tengan las personas mayores de 65 años ante el anuncio retórico y no retórico advertisement

ESPINOSA SEGUÍ A. - MIRA BERNABEU JM. - MORENO LÓPEZ A. - PÉREZ SOLER FA., Universidad de Alicante, Spain
Tiendas de conveniencia localizadas en estaciones de servicio: un nuevo formato para nuevos consumidores

ESPINOSA SEGUÍ A. – DE JUAN VIGARAY M., Universidad de Alicante, Spain - MARTÍNEZ CARABALLO N., Universidad de Zaragoza, Spain - MARTÍNEZ RUIZ M. P., Universidad de Castilla-La Mancha, Spain - JIMÉNEZ ZARCO A. I., Universitat Oberta de Catalunya, Spain
El lugo en la ciudad aproximación al mercado de productos de lujo a través del analisis de la goethestrasse de Frankfurt

ESPOSITO A. Università IULM Milano – Feltre, Italy
Il legame brand territorio e brand impresa nel caso birra “Pedavena”

FADNAVIS L., Institute of Management Technology, India
Categorisation of products on basis of their impact on the individual consumption process

FITOURI C. - BEN RACHED K., Faculté des Sciences Economiques et de Gestion de Tunis, Tunisia
Effets du parrainage de participation et du parrainage de création sur le transfert d’image : cas de peugeot en Tunisie

FORTEZZA F. Università degli Studi di Ferrara, Italy
Approcci di marketing tribale: il caso Fichimori

FRANCH M. – MARTINI U. – BUFFA F., Università degli Studi di Trento, Italy
Atteggiamento dei giovani consumatori verso la pubblicità online. Un’analisi esplorativa

FRANKE MK. - TEICHERT T., Universität Hamburg, Arbeitsbereich Marketing und Innovation, Germany
A dynamic view on the consumer’s utility

FRÍAS JAMILENA D. M. - DEL BARRIO GARCÍA S. - LÓPEZ MORENO L., University of Granada, Spain
Determinantes y consecuentes de la satisfacción hacia el turismo rural: el effecto moderador de la experiencia previa

FRIKHA A., ESC Tunis, Tunisia - BEN GUIRAT R., ESC Tunis, Tunisia
Le volume de la musique et son impact sur les réactions du consommateur dans un point de vente

FRISOU J., INSEEC Bordeaux, France - YILDIZ H., Université de Nancy II, France – FLORES L., INSEEC Paris 31, France
Loyalty program linking two rival retailers: effects on the user’s buying behavior

FUCHS S., Université de Lyon 1, France
Efficacité du sponsoring et de l’ambush marketing : Impact de la proximité relationnelle à l’égard de la marque sur la mémorisation des messages

FUENTES BLASCO M., Universidad Pablo de Olavide, Spain - GIL SAURA I., Universidad de Valencia, Spain
The utility of descriptive criteria as segmentation bases in the B2C e-commerce

GAMMOUDI L., Université Paris X Nanterre, France
Les déterminants de la réclamation directe dans les relations interorganisationnelles : Les résultats d’une étude qualitative

GANZAROLI A. – TEZZA F. Università degli Studi di Milano. TSW, BERTOLI M. TSW, Italy
Brand name and Premium Position influence on Net-surfers' searching behavior: Implications for managing the relationship between organic and sponsored-based Positioning

GARCÍA URETA I. - OLABARRI FERNÁNDEZ E., Universidad del País Vasco, Spain
Ethics and consumption: decision processes of the ethical consumer. Ética y consumo: procesos de decisión del consumidor ético.

GARRIDO-RUBIO A. - URQUIZU-SAMPER P. - VICENTE-OLIVA S., Universidad de Zaragoza, Spain
Análisis del comportamiento de compra y consumio de nuevos productos: aplicación en el sector de los platos preparados

GASTON-BRETON C. - C. DUQUE L.- LADO N., University Carlos III of Madrid, Spain
What’s keeping people in virtual communities? A survey study of the determinants of participant’s satisfaction

GEORGE S., T. A. Pai Management Institute, India
Leveraging brand equity for developing appropriate brand extension strategies

GERGÁTZ I., University of Pécs, Hungary
Redefining life after 50 – Grandparents are plugged-in

GIGLIOTTI M. Università degli Studi di Perugia, Italy
Conoscenza e comportamento di acquisto dei prodotti equosolidali negli studenti universitari italiani

GIRALDI A. Università La Sapienza Roma, Italy
Country-of-Origin – Una rassegna analitica dei principali lavori dal 1962 al 2008

GISTRI G. Università di Pisa, ROMANI S. Università degli Studi di Sassari - PACE S. Università Bocconi Milano, Italy
Falso Prada o Carpisa? Un approfondimento empirico sugli effetti della contraffazione sui marchi di lusso e non

GÓMEZ BORJA M. A. - LORENZO ROMERO C. - ALARCÓN DEL AMO M. C., Universidad de Castilla-La Mancha, Spain
Web 2.0: Typology of users and differences in the degree of trust and satisfaction

GROUGIOU V., International Hellenic University, Greece
Senior Customers’ Desire Expectations during their Service Encounters with Customer Contact Employees

GUERCINI S., Università degli Studi di Firenze, RUNFOLA A., Università degli Studi di Perugia, Italy
Marketing interculturale ed esportazione del formato distributivo

GUIDO G. Università del Salento, TEDESCHI P. LUISS “Guido Carli”, PRETE M.I. Università del Salento, DADUSC L. LUISS “Guido Carli”, Italy
L’animosità dei consumatori italiani di origine ebraica nei confronti dei prodotti arabi: antecedenti ed effetti dell’intenzione d’acquisto

GUIHUA L. – JUN Z. – HAIYAN L., Nankai University, China
An Empirical Study on influence of interpersonal relationship on business purchase decisions under Chinese culture

HADIJI D. – BOUHLEL O. – MZOUGHI N. - BEN SLIMANE I., ISG-Sousse, Tunisia
Personnalité de la marque et Mobile Marketing en Tunisie

HAGER T., ESSEC de Tunis, Tunisia
La recherche d'unicité à travers la consommation: Mise en évidence des antécédents individuels

HANSEN T. – THOMSEN TU., Copenhagen Business School, Denmark
Consumer Food Health Competencies, Involvement and Body Mass Index

HERSTEIN R. - JAFFÉ E. D., Ruppin Academic Center, Israel
Safari Around the Clock: Marketing Mix Innovation

HARTMANN P. - APAOLAZA IBÁÑEZ V., University of the Basque Country, Spain
Back to the savannah? An evolutionary and environmental psychology approach to landscape’s affective effects in green energy advertising

HEUSSLER T. - MICHAELIS M., University of Muenster, Germany - SCHWAB C. - SEITER M., International Performance Research Institute, Germany
Value measurement and pricing of product-related services: Initial findings and a hierarchical linear model approach

HE J., East China Normal University, China
Real versus assumed emotion: The dimensions of consumer’s affect in the context of chinese culture and its effects on Chinese and foreign brand equity

HOFMEISTER TOTH A. – NEULINGER A., Corvinus University of Budapest, Hungary
Changing consumption patterns in Hungary

IASEVOLI G. Università LUMSA Roma, Italy
Servizi innovativi nel contesto museale rivolti al segmento "famiglia": una comparazione tra la realtà italiana e quella internazionale

INAN E., Marmara University, Turkey - YILDIRIM C., Istanbul Technical University Vocational School, Turkey
The effects of e-marketing communications on big event management

IRION T., European Business School, Germany - NASKRENT J., Universität Siegen, Germany
Faire Preise – eine utopische Illusion oder mögliche Realität?

JAAKKOLA M. – FRÖSÉN J. – SANTALA M – VASSINEN A., Helsinki School of Economics, Finland
Market orientation and business performance: the mediating effect of core business processes

JENES B.- MALOTA E., Corvinus University of Budapest, Marketing and Media Institute
Measuring Country Image – Theory and Practice

JIMÉNEZ ZARCO A. I., Universitat Oberta de Catalunya, Spain - MARTÍNEZ RUIZ M. P., Universidad de Castilla-La Mancha, Spain - ESPINOSA SEGUÍ A., Universidad de Alicante, Spain - MARTÍNEZ CARABALLO N., Universidad de Zaragoza, Spain
Market orientation and codevelopment strategies: some empirical evidences from the Spanish service sector

JOWERS Z., Liverpool John Moores University, United Kingdom
The role of colour on brand identity and brand choice for children – a working paper

JULIEN A. - ANIR W., Reims Management School, France
Les attributs de la satisfaction client et l’expérience client

JULIENNE E., IAE de PARIS, Université Paris 1, Panthéon Sorbonne, France
L’implication est-elle prédictive de l’engagement à la marque?

KANIEWSKA-SEBA A. – LESZCZYNSKI G., Poznan University of Economics, Poland
Marketing communication in business relations – trends on the Polish market

KELLER V., Szechenyi Istvan University, Hungary
Applying sales promotion strategy among small retailers – Questions of planned empirical research

KHALBOUS S. – MAAZOUL M., Ecole Supérieure des Sciences Economiques et Sociales, Tunisie
Effet du contexte local d’exposition sur l’efficacité du placement dans un film international

KHEDRI M., Institut Supérieur de Gestion de Tunis, Tunisia
Les sources d’émotions positives et négatives au cours d’une expérience de magasinage sont-elles différentes ou simplement opposées?

KONGSOMPONG K., SasinnGraduate School of Business, Thailand
The relation between collectivism, locus of control, and social influence: A seven-countries cross cultural comparison

KORDHA E, University of Vlora, Albania
Internet as a powerful tool in implementing basic concepts of marketing case study of Albania

KUMAR DATTA S., Indian Institute of Technology, India - KUNDU S., Institute of Management Technology, India
A causal relationship between Information Technology and customer satisfaction – a case study on Indian public sector banks

LABORDE C. – BORIES D., Université Toulouse II, France
Les réactions affectives à l’égard du sponsoring sportif : Analyse de l’influence du degré d’acceptation de l’association entité parrainée/parrain sur l’image de marque

LAPEYRE A. – BONNEFONT A., Université des Sciences Sociales Toulouse 1, France
Que signifie le développement durable pour des consommateurs canadiens ? Une étude exploratoire par la méthode projective du collage

LECAT B., HEC Genève UNI MAIL, Switzerland
How companies should invest in Second Life’s virtual world to better reach the avatars’ target? An exploratory study

LEHU J.-M., Université Paris 1, France - BRESSOUD E., Université Paris 8, France
Placement de marques dans les films de cinéma en exploitation : intérêt et pertinence du buzz sur l’internet pour une mesure quantitative de l’efficacité du placement

LEHU J.-M. , Université Paris 1 Panthéon Sorbonne, France
Au-delà du placement de marques au cinéma : identification des vecteurs de communication complémentaires et analyse du cas particulier de la bande-annonce

LESZCZYNSKI G. – ZIELINSKI M. – ZMYSLONY P., Poznan University, Poland
The role of trade fairs in European cities development strategies – one pattern or different ways to go?

LOPES RODRIGUES PC., Universidade Lusíada, Porto, Portugal - VITORINO MARTINS F., Universidade do Porto, Faculdade de Economia, Portugal
Perceptual and Behavioural Dimensions: Measuring Brand Equity Consumer Based

MACEDO I. M. - PINHO J. C., University of Minho, Portugal
Exploring the Link between Mission Statements and Organisational Performance in Non-profit Health Care Organisations

MACHADO JC. - DE LENCASTRE P., Universidade Católica Portuguesa, Portugal – DIONÍSIO P., Instituto Superior de Ciências do Trabalho e da Empresa, Portugal
Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger

MAGNO F. Università degli Studi di Bergamo, Italy
Marketing, etica e gestione delle crisi: un’analisi di product recall dal mercato italiano

MALHEIRO MA., Polytechnic Institute of Cavado and Ave, Portugal – FARHANGMEHR M. – SOARES AM., University of Minho, Portugal
The influence of culture in consumers’ ethical and socially responsible behaviour

MARCONE M.R. Università Politecnica delle Marche, Italy
Le repositionnement compétitif des PME dans les processus concurrentiels internationaux

MARINO V. – GALLUCCI C. – MAINOLFI G. Università degli Studi di Salerno, Italy
La valutazione strategica della Country Reputation per le imprese del Made in Italy nel mercato russo

MAROUSEAU G., Université du Maine, France
Football stadium naming rights: analysis of the first operation in France

MARTÍN ARMARIO E. - MARTÍN VELICIA F. - VECINO GRAVEL J., Universidad de Sevilla, Spain - MARTÍN ARMARIO J., Universidad de Málaga, Spain
Public services citizen’s satisfaction and voting intentions: the moderating effects of citizens’ characteristics

MARTINELLI E. Università degli Studi di Modena e Reggio Emilia, Italy
L’ampliamento dell’offerta commerciale a prodotti/servizi no-core: quali opportunità di convergenza per la GDO?

MASSARA F. Università IULM Milano, ANCARANI F. Alma Mater Studiorum, Università di Bologna, COSTABILE M. Università della Calabria, MOIRANO M. SDA Bocconi - RICOTTA F. Università La Sapienza Roma, Italy
Are you telling me the truth? Authenticity of responses in virtual worlds research.

MASON M.C. Università degli studi di Udine , PAGGIARO A. Università degli Studi di Padova, Italy
L’importanza del festivalscape: il caso degli eventi enogastronomici

MAUBISSON L. – BENMOUSSA FZ., Université de Toulouse - IAE – CRG, France
Extension of Brand Experience: From the Anticipated Experience to the Consumption Experience. First Test with Nespresso.

MAZODIER M., Institut Supérieur de Gestion, France – CHANDON JL., Université Paul Cézanne Aix-Marseille III, France – QUESTER P., University of Adelaide, Australia
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque

MCLEOD C., Houston Wire & Cable, USA - MCLEOD R., Southwestern University, USA
A Systems Theory of Supply Chain Management

MENDEZ GARCÍA DE PAREDES J. L. - OUBIÑA BARBOLLA J. - RUBIO BENITO N., Universidad autonoma de Madrid
La informacion de precios unitarios al consumidor: un analisis intramarca

METHAMEM BOUDALI R., Université de Tunis, Tunisia
L’impact des alliances de communication sur les marques partenaires

MISSINEO F. – PELUSO S. Università dell’Aquila, CONTI E. Università IULM Milano, Italy
Collaborative Destination Marketing and ICT 2.0: the innovative ASR model and its application to a case study of Mantova, Italy

MOLINA COLLADO A., University of Castilla La Mancha, Spain - RUIZ MAFÉ C. - SANZ BLAS S., University of Valencia, Spain
Antecedents of airline tickets online purchase intention

MOLINER VELÁZQUEZ B.- GIL SAURA I. - RUIZ MOLINA M. E., Universidad de Valencia, Spain
La lealtad del consumidor turista: revisión teórica y propuesta de un modelo sobre su formación

MOLLÁ DESCALS A. - FRASQUET DELTORO M. - RUIZ MOLINA ME., Universidad de Valencia, Spain - GÓMEZ BORJA MA., Universidad de Castilla-La Mancha, Spain
Segmentación de clientes de la marca de la distribución: Un análisis exploratorio

MONTAÑA J. – MOLL I., ESADE, Spain - SOLE PARELLADA F., Universidad Politécnica de Cataluña, Spain
Casos Empresariales de Éxito en el Sector del Mueble

MORTARA A. Università IULM Milano, Italy
Gli immigrati: un'indagine esplorativa su un nuovo target per la pubblicità e il marketing

MORPHITOU R., University of Nicosia, Cyprus
A Preliminary Investigation of the understanding and implementation of CRM systems in Cyprus

MOULINS J.L., Université de la Méditerranée / CRETLOG / ESCP-EAP Marketing-Communication Chair, France – ROUX E., Université Paul Cézanne / IAE Aix-en-Provence / CEROG / ESCP-EAP Marketing-Communication Chair, France
De l'Image de Marque à la Fidélité : Mariage de Raison, d'Amour ou de Convenance Sociale ?

MURPHY P., University of Notre Dame, USA
Ethical Marketing in American and European Companies

MZOUGHI N. - BEN GHACHEM LC. – BOUHLEL O. – BAHRI N., Institut Supérieur de Gestion de Sousse, Tunisia
Acceptation de la mode vestimentaire par les adolescentes: Leadership, implication, besoins et valeurs

NASSIVERA F. – MASON M.C. Università degli studi di Udine, Italy
Gli attributi intrinseci ed estrinseci della qualità dei prodotti agroalimentari fra customer satisfaction e loyalty. Riflessioni teoriche e analisi di un caso studio

NEGRA A. - BOUHLELO. - GHACHEMM. S. - BOUGUERRA A. - MZOUGHI N., Université de Sousse, Tunisia
The impact of consumer's attitude toward the blogs and the brands on purchase intention : Explanatory factors

NEGRI F. Università degli Studi di Parma, Italy
Retailer grocery e servizi finanziari

NENKOV G., Boston College, USA – INMAN, J., University of Pittsburgh, USA
Using ‘Why’ or ‘How’ Claims to Promote Healthy Behaviors: The Effects of Decision Stage on Goal Framing Effectiveness

NOKNOI C. – BORIPUNT W., Thaksin University, Thailand
Internet Marketing: Contemporary Opportunity for Thai Entrepreneurs

OESTREICHER K., University of Worcester, United Kingdom
Talking to the Empowered Consumer - Dealing with the shift of Power

OKAN P. - UNER M. M. - GOKTEN S., Gazi University, Turkey
Pricing based on product life cycle costing method in the frame of cost approach: comparision with traditional methods

OSWALD L R., University of Illinois, USA
Semiotics and Strategic Brand Management

PAIOLA M. – DI MARIA E. Università degli Studi di Padova, Italy
From hi-tech to hi-sense innovation: new experiences in value creation through meanings and relations

PASSEBOIS DUCROS J. - TRINQUECOSTE JF., Université Bordeaux 4, France – PICHON F., Groupe Sup de Co La Rochelle, France
Art, vin et marketing. Un cas d’assemblage singulier

PANDEY M. – PATHAK P., Indian School of Mines University, India
Promoting a Product’s Emotional Benefits by Use of Colors: A Perspective

PANTIN-SOHIER G. - LANCELOT MILTGEN C., Université d’Angers, France
L’influence du packaging sur la qualité perçue : Le rôle médiateur de la congruence

PAOLACCI G. Università Ca’ Foscari Venezia, Italy
Asymmetries in consumer similarity judgments: a test of the Relative Prominence Model

PATTUGLIA S. Università degli studi di Roma "Tor Vergata", Italy
High tech high touch. La comunicazione integrata oggi: il caso Fiat 500

PASCUCCI F. Università Politecnica delle Marche, Italy
Gestione delle relazioni con gli intermediari commerciali esteri e vantaggio competitivo: il caso della Nuova Simonelli negli USA

PENCARELLI T. – BETTI D. – CIOPPI M. – FORLANI F. Università degli Studi di Urbino “Carlo Bo”, Italy
Destination branding. Il caso del brand Adriatico

PEREZ CABAÑERO C.- CRUZ ROS S., Universidad de Valencia, Spain
Las capacidades estrategicas de marketing y su contribución al desempeño organizativo

PETROVA V. V. - SHCHENYATSKIY A. V., Izhevsk State Technical University, Russia – MARTIN J.-L., Ecole Nationale Supérieure des Arts et Industries Textiles, France
Market of Tourism in Russia: Structure, Trends, Changes of Preferences, Prospects

PEZ V., Université Paris Dauphine, France
La justice perçue comme condition d’efficacité des programmes de fidélité : une double étude qualitative et quantitative

PRASAD SHARMA R., Indian Institute of Foreign Trade, India – SAXENA K., FMS, India
Life insurance marketing in India: Leveraging the strengths of multi-channel distribution

PILARCZYK B., Poznan University of Economics, Poland
Professional communication: does meeting preferences constitute effectiveness?

RAFFELT U. – LITTICH M. – MEYER A., Ludwig-Maximilians-Universität München, Germany
Build your Brand! Evaluation of corporate architecture as an instrument of internal branding

RAMAN A.T.K., New Delhi Institute of Management, India
Customer Lifecycle Stage (CLCS) & E -Customer Relationship Management (E CRM) in B2B segment

REITZLE S., European Business School, Germany
Brand Leasing: A New Instrument To Leverage a Company’s Potential

REKETTYE G., University of Pécs, Hungary - HETESI E., University of Szeged, Hungary - REKETTYE G.J., Budapest Colleges of Business and Communication
The Future of Our World and Possible Trends in Marketing

RICOTTA F. – REA A. – COZZOLINO A., Università La Sapienza Roma, ROSSI S., Cranfield University - Università La Sapienza Roma, Italy
The value of logistics service for the customer: bridging marketing concepts and operations management framework

RIVERA-CAMINO J. - AYALA V. M. , Universidad Carlos III de Madrid, Spain
La orientacion al mercado en el sector educativo. El constructo y su validacion exploratoria

RIVIERE A., Université François Rabelais de Tours, France
Les stratégies d’enrichissement de produits : pourquoi « plus » n’est pas forcément « mieux »?

RODRÍGUEZ PRIEGO N. - LIÑARES LOUZAO S. - DE LA LLANA OLIVAS M. - MARTINI CAMPOY S., University of Granada, Spain
Los Determinantes Principales de la Aceptación de la Web 2.0: Caso YouTube

ROEHRICH G., IAE Grenoble, Université Pierre Mendès France, France
Connaissance anticipative client: les pratiques des entreprises

ROOZEN I. – GENIN E., Hogeschool Universiteit Brussel, Belgium
The Effectiveness of SMS-Marketing versus Traditional Marketing Communication

ROSSI M. – MARTINI E. Università del Sannio, Italy
Territorialità e Made in Italy: vincoli e opportunità per le PMI italiane

RUIZ MOLINA M. E.- GIL SAURA I., MOLINER VELÁZQUEZ B., Universidad de Valencia, Spain
Tecnologías de la información en el ámbitio de la empresa y el consumidor turísticos : una aproximación conceptual

SABBADIN E. – NEGRI F. Università degli Studi di Parma, Italy
Flagship store e temporary store: la brand retailization

SAHBAZ R. P.-YAYLI A., Gazi University, Turkey
Using “Common marketing” strategy on tourism as an alternative approach at web based country marketing

SAMANTA-ROUNTI I. – KYRIAZOPOULOS P, Graduate Technological Education Institute of Piraeus, Greece
The effectiveness of e-business changes in B2B relationships

SÁNCHEZ FERNÁNDEZ R.- INIESTA BONILLO M. A.- CRIADO GOMIS A., Universidad de Almería, Spain
Hedonic value, satisfaction and loyalty: an empirical analysis in a service context

SANCHEZ GARCIA J. - RODRIGUEZ ARTOLA R.- MOLINER TENA M. - CALLARISA FIOL LL., Universitat Jaume, Spain
Análisis de la tendencia de consumo en mercados de prestigio de un producto de diseño industrial en un entorno globalizado

SCHMIDT S., University of St. Gallen, Switzerland – JONAS S., Rheinisch Westfälische Technische Hochschule Aachen, Germany
Wie sich klassische Marketingkonzepte auf Nonprofit-Organisationen anwenden lassen: Eine Analogieüberlegung und deren empirische Stichhaltigkeit

SCHMIDT S. – TOMCZAK T., University of St. Gallen, Switzerland
When innovativeness whispers its siren’s call: how consumer innovativeness leads to new product adoption

SECK A. M., Université Paul Cézanne, France
Qualité de service et satisfaction du client dans un contexte de distribution de services multi canal : une étude exploratoire dans le secteur bancaire

SEMPELS C., ESC Lille, France
Vers une meilleure compréhension des écarts entre discours et comportements dans le cadre d’une consommation responsable : apports de la littérature

SERVERA D. – ARTEAGA F., Universidad Católica de Valencia, Spain – GIL I., Universidad de Valencia, Spain – GALLARZA MG., Universidad Católica de Valencia, Spain
Algoritmos PLS en la estimación de modelos causales: una aplicación al valor logístico

SHANKER R., Indian Institute of Foreign Trade, India
Social Marketing for Sustainable Development: The Indian Experiences

SIANO A. – CONFETTO MG – SIGLIOCCOLO M. Università di Salerno, Italy
Place reputation management and leverage points. Rethinking cultural marketing for weak areas

SILBERER G. – WANG HH., University of Goettingen, Germany
“Shopping with consumers” as a research method

SKANDRANI H., Institut Supérieur de Gestion de Tunis- MALEK F., Université de Bretagne Sud, France
Effect of Store Atmospherics on the Employees internal and behavioral responses: The case of ready to wear stores employees

SIMOES C. University of Minho, Portugal
A reflexion on the domain and management of corporate identity

SMAOUI F. – GHARIANI G., Université de Tunis, Tunisie
Quand le consommateur produit et vit son expérience : cas de la pratique de la danse Salsa

SMAOUI F., Université de Tunis, Tunisia
Effet de l'origine perçue du nom de marque sur les perceptions du consommateur : cas du consommateur de pays émergents

SOARES A. M. – SIMOES C., University of Minho, Portugal
Recruiting higher education students: information sources and choice factors

SOULIER S., Groupe Sup de Co Amiens Picardie, France
Le rôle de l’équité et des émotions dans les relations interorganisationnelles déséquilibrées

STEINMANN S. – SILBERER S., University of Goettingen, Germany
Functions and importance of customer contacts in the purchase process

STEYMANN G,. Philipps University of Marburg, Germany
The Role of Trust in Private Hospital Operators: M&A Processes in the German Hospital Sector

STOLPER M. – BLUT M. - H. HOLZMUELLER H., University of Dortmund, Germany
Market Driving and Firm Performance

SUDBURY L. – SIMCOCK P., Liverpool John Moores University, United Kingdom
An empirical investigation into self-perceived age and media usage among senior consumers

SÜLE E., Széchenyi István University, Hungary
The role of time factor in marketing-logistics

TOFTEN K., Nofima and University of Tromsø, Norway – HAMMERVOLL T., Harstad University College, Norway
Effective supply chain management for international niche firms: an exploratory study chains

TRABELSI TRIGUI I. – GIRAUD G., ENITA de Clermont Ferrand, France
Implication expérientielle et préférences des consommateurs: Application aux produits alimentaires labellisés ayant une région d’origine identifiée

TZANNIS A. Università degli Studi di Bergamo, Università Cattolica del Sacro Cuore di Milano, Italy
Processi di internazionalizzazione delle Pmi e dinamiche culturali

ULVOAS-MOAL G., Université Européenne de Bretagne, France
Spirituality and the consumer behaviour of older adults

VALLS J.-F. - SIERRA V., Universitat Ramón Llull, Spain
How non-low cost companies react to the low-costs

VAN OVERLOOP P. – HERMANNS A., Universität der Bundeswehr München, Germany
Internationalisierung professioneller Fußballclubs – Theoretische Fundierung und praktische Vorgehensweisen auf strategischer Ebene

VARALDO R. Scuola Sant’ Anna di Pisa, DALLI D. Università di Pisa, RESCINITI R. Università del Sannio, TUNISINI A. Università di Urbino, Italy
I rapporti con il mercato delle medie imprese italiane: risultati di una case study research

VASAVADA-OZA F., Mudra Institute of Communications, India
Content Analysis of Lifebuoy Soap Television Advertisements in the Post Liberalization Era

VEG N., Université Paris X Nanterre, France
Valeurs du genre de la marque et concept d’ouverture : implications pour l’étude des extensions de gamme “homme – femme”

VELUDO-DE-OLIVEIRA TM. – PALLISTER J., Cardiff University, United Kingdom
A Behavioural Perspective on Social Marketing: A Commentary on New Trends in Thinking

VESCOVI T. – GAZZOLA P. - CHECCHINATO F. Università Ca’ Foscari Venezia, Italy
Invading customers. New market relationships and firm’s government

VOLPATO G. – STOCCHETTI A. Università Ca’ Foscari Venezia, Italy
Old and New Approaches to Marketing – The Quest of Their Epistemological Roots

VYNCKE P., Ghent University, Belgium - APAOLAZA IBÁÑEZ V. – HARTMANN P., University of the Basque Country, Spain
Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness

WANAT T. - KANIEWSKA-SEBA A., Poznan University of Economics, Poland
The impact of arbitrary numbers in product description on consumers' preferences

XIAODING W., Jilin University, China – SHU Z., Northeast Normal University, China
Distribution Research in the Evolution of Marketing: the Renaissance of Society’s Perspective

ZAGNOLI P. – RADICCHI E. Università degli Studi di Firenze, Italy
Lo sport nel marketing esperienziale

ZANDERIGHI L. Università degli Studi di Padova, Italy
Carta fedeltà come strumento di rivitalizzazione del commercio urbano

ZRELLI I., Institut Supérieur de Gestion de Tunis, Tunisia
Dérives de la modulation tarifaire et contribution de la transparence