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International Marketing Trends Conference
Paris, 15th-17th January 2009
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BALAKRISHNA KANAGAL N., Indian Institute of Management, India
Issues in marketing strategy implementation
BAUL U., Birla Institute of Technology, India - HARAN H., Management Training Institute, India
Influencing organization buying behaviour – A catalyst to building relationships
BORTOLUZZI G. – CHIARVESIO M. – TABACCO R. Universitŕ degli Studi di Udine, Italy
Network relationships and marketing in Italian small firms. Some evidences from the furnishing industry
CANTŮ C. – MONTAGNINI F. – SEBASTIANI R. Universitŕ Cattolica del Sacro Cuore di Milano, PAIOLA M. Universitŕ degli Studi di Padova, Italy
The redefinition of offering systems in the Healthcare Industry: the role of networking
CHERUBINI S. – SANTINI A. Universitŕ di Roma Tor Vergata, Italy
The growing complexity of sports marketing
CURRAS-PEREZ S. - RUIZ-MAFÉ C. - SANZ-BLAS S.,Universitat de Valčncia, Spain
Explaining consumer acceptance of mobile competitions and prize draws
FORTEZZA F. Universitŕ degli Studi di Ferrara, Italy
Approcci di marketing tribale: il caso Fichimori
HERSTEIN R. - JAFFÉ E. D., Ruppin Academic Center, Israel
Safari Around the Clock: Marketing Mix Innovation
HEUSSLER T. - MICHAELIS M., University of Muenster, Germany - SCHWAB C. - SEITER M., International Performance Research Institute, Germany
Value measurement and pricing of product-related services: Initial findings and a hierarchical linear model approach
IRION T., European Business School, Germany - NASKRENT J., Universität Siegen, Germany
Faire Preise – eine utopische Illusion oder mögliche Realität?
JIMÉNEZ ZARCO A. I., Universitat Oberta de Catalunya, Spain - MARTÍNEZ RUIZ M. P., Universidad de Castilla-La Mancha, Spain - ESPINOSA SEGUÍ A., Universidad de Alicante, Spain - MARTÍNEZ CARABALLO N., Universidad de Zaragoza, Spain
Market orientation and codevelopment strategies: some empirical evidences from the Spanish service sector
MACEDO I. M. - PINHO J. C., University of Minho, Portugal
Exploring the Link between Mission Statements and Organisational Performance in Non-profit Health Care Organisations
MARCONE M.R. Universitŕ Politecnica delle Marche, Italy
Le repositionnement compétitif des PME dans les processus concurrentiels internationaux
MENDEZ GARCÍA DE PAREDES J. L. - OUBIŃA BARBOLLA J. - RUBIO BENITO N., Universidad autonoma de Madrid
La informacion de precios unitarios al consumidor: un analisis intramarca
OKAN P. - UNER M. M. - GOKTEN S., Gazi University, Turkey
Pricing based on product life cycle costing method in the frame of cost approach: comparision with traditional methods
PAIOLA M. – DI MARIA E. Universitŕ degli Studi di Padova, Italy
From hi-tech to hi-sense innovation: new experiences in value creation through meanings and relations
PEREZ CABAŃERO C.- CRUZ ROS S., Universidad de Valencia, Spain
Las capacidades estrategicas de marketing y su contribución al desempeńo organizativo
REKETTYE G., University of Pécs, Hungary - HETESI E., University of Szeged, Hungary
- REKETTYE G.J., Budapest Colleges of Business and Communication
The Future of Our World and Possible Trends in Marketing
ROEHRICH G., IAE Grenoble, Université Pierre Mendès France, France
Connaissance anticipative client: les pratiques des entreprises
RIVIERE A., Université François Rabelais de Tours, France
Les stratégies d’enrichissement de produits : pourquoi « plus » n’est pas forcément « mieux »?
STOLPER M. – BLUT M. - H. HOLZMUELLER H., University of Dortmund, Germany
Market Driving and Firm Performance
SÜLE E., Széchenyi István University, Hungary
The role of time factor in marketing-logistics
TZANNIS A. Universitŕ degli Studi di Bergamo, Universitŕ Cattolica del Sacro Cuore di Milano, Italy
Processi di internazionalizzazione delle Pmi e dinamiche culturali
VALLS J.-F. - SIERRA V., Universitat Ramón Llull, Spain
How non-low cost companies react to the low-costs
VARALDO R. Scuola Sant’ Anna di Pisa, DALLI D. Universitŕ di Pisa, RESCINITI R. Universitŕ del Sannio, TUNISINI A. Universitŕ di Urbino, Italy
I rapporti con il mercato delle medie imprese italiane: risultati di una case study research
VOLPATO G. – STOCCHETTI A. Universitŕ Ca’ Foscari Venezia, Italy
Old and New Approaches to Marketing – The Quest of Their Epistemological Roots
ZAGNOLI P. – RADICCHI E. Universitŕ degli Studi di Firenze, Italy
Lo sport nel marketing esperienziale
ZRELLI I., Institut Supérieur de Gestion de Tunis, Tunisia
Dérives de la modulation tarifaire et contribution de la transparence