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International Marketing Trends Conference
Paris, 15th-17th January 2009
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Homepage - Scientific Committee - Papers
Satisfaction & Loyalty
BASALINGAPPA A., Mudra Institute of Communications, Ahmedabad, India - SUBHAS M. S., Karnatak University, India
Impact of traditional marketing practices and relationship marketing practices on manifestation of customer loyalty
DEL VECCHIO P. Scuola Superiore ISUFI – Universitŕ del Salento, PASSIANTE G. – TAIFI N. Universitŕ del Salento, Italy
Brand-based Bloggers’ Communities. Drawing the Boundaries of the Customers Satisfaction in the Blogosphere
ERCSEY I., Széchenyi István University, Hungary
Consumer complaining behaviour at public utility services
FRISOU J., INSEEC Bordeaux, France - YILDIZ H., Université de Nancy II, France – FLORES L., INSEEC Paris 31, France
Loyalty program linking two rival retailers: effects on the user’s buying behavior
GROUGIOU V., International Hellenic University, Greece
Senior Customers’ Desire Expectations during their Service Encounters with Customer Contact Employees
JULIEN A. - ANIR W., Reims Management School, France
Les attributs de la satisfaction client et l’expérience client
MAGNO F. Universitŕ degli Studi di Bergamo, Italy
Marketing, etica e gestione delle crisi: un’analisi di product recall dal mercato italiano
MOULINS J.L., Université de la Méditerranée / CRETLOG / ESCP-EAP Marketing-Communication Chair, France – ROUX E., Université Paul Cézanne / IAE Aix-en-Provence / CEROG / ESCP-EAP Marketing-Communication Chair, France
De l'Image de Marque ŕ la Fidélité : Mariage de Raison, d'Amour ou de
Convenance Sociale ?
NASSIVERA F. – MASON M.C. Universitŕ degli studi di Udine, Italy
Gli attributi intrinseci ed estrinseci della qualitŕ dei prodotti agroalimentari fra customer satisfaction e loyalty. Riflessioni teoriche e analisi di un caso studio
PEZ V., Université Paris Dauphine, France
La justice perçue comme condition d’efficacité des programmes de fidélité : une double étude qualitative et quantitative
SÁNCHEZ FERNÁNDEZ R.- INIESTA BONILLO M. A.- CRIADO GOMIS A., Universidad de Almería, Spain
Hedonic value, satisfaction and loyalty: an empirical analysis in a service context
SECK A. M., Université Paul Cézanne, France
Qualité de service et satisfaction du client dans un contexte de distribution de services multi canal : une étude exploratoire dans le secteur bancaire
STEYMANN G,. Philipps University of Marburg, Germany
The Role of Trust in Private Hospital Operators: M&A Processes in the German Hospital Sector