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International Marketing Trends Conference
Paris, 15th-17th January 2009
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Homepage - Scientific Committee - Papers
B-to-B
CASSIA F. Università degli Studi di Bergamo, Italy
Business-to-business branding: continuità, discontinuità e problemi aperti
CORSARO D. Università della Svizzera Italiana, Switzerland
Il valore delle relazioni nei business markets: il caso dell’ict security
DESHAYES P., Ecole Centrale de Lille, France – LECOEUVRE L., ESC-Lille, France
Marketing de projet et Marketing BtoB dans le secteur du bâtiment à l’ère de l’éco-conception : nouvelles interactions client – prescripteur – entrepreneur?
GAMMOUDI L., Université Paris X Nanterre, France
Les déterminants de la réclamation directe dans les relations interorganisationnelles : Les résultats d’une étude qualitative
JAAKKOLA M. – FRÖSÉN J. – SANTALA M – VASSINEN A., Helsinki School of Economics, Finland
Market orientation and business performance: the mediating effect of core business processes
KANIEWSKA-SEBA A. – LESZCZYNSKI G., Poznan University of Economics, Poland
Marketing communication in business relations – trends on the Polish market
KELLER V., Szechenyi Istvan University, Hungary
Applying sales promotion strategy among small retailers – Questions of planned empirical research
MONTAÑA J. – MOLL I., ESADE, Spain - SOLE PARELLADA F., Universidad Politécnica de Cataluña, Spain
Casos Empresariales de Éxito en el Sector del Mueble
NOKNOI C. – BORIPUNT W., Thaksin University, Thailand
Internet Marketing: Contemporary Opportunity for Thai Entrepreneurs
PILARCZYK B., Poznan University of Economics, Poland
Professional communication: does meeting preferences constitute effectiveness?
SAMANTA-ROUNTI I. – KYRIAZOPOULOS P, Graduate Technological Education Institute of Piraeus, Greece
The effectiveness of e-business changes in B2B relationships
SANCHEZ GARCIA J. - RODRIGUEZ ARTOLA R.- MOLINER TENA M. - CALLARISA FIOL LL., Universitat Jaume, Spain
Análisis de la tendencia de consumo en mercados de prestigio de un producto de diseño industrial en un entorno globalizado
TOFTEN K., Nofima and University of Tromsø, Norway – HAMMERVOLL T., Harstad University College, Norway
Effective supply chain management for international niche firms: an exploratory study chains